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Wednesday, July 29, 2015

"Probably the best beer in the world...."  That's Carlsberg's trademark tagline!!!
Carlsberg recently launched a new global campaign “If Carlsberg did…”. It is a modern take on probably one of the most iconic beer advertising campaigns in the world. The campaign aims to revitalise the clever sense of humour that the beer brand is well known for and showcases what an alternate Carlsberg universe would be like if it were as superior as Carlsberg beer.

Inspired by the founder of Carlsberg, J.C. Jacobsen, who wanted to develop the art of making beer to the greatest possible degree of perfection, the campaign exemplifies the Semper Ardens (Latin for always burning) spirit to deliver superior experiences through a series of brand communications which will roll out throughout the year.

“More than a brewer and entrepreneur, J C Jacobsen was a visionary. His pioneering and unconventional spirit resonates throughout this new thematic campaign,” said Jolene Yeo, Marketing Director of Carlsberg Singapore Pte Ltd. “His continued innovation has been a driving force in shaping Carlsberg today. Through this campaign, the same Semper Ardens spirit will continuously be revealed.”

“If Carlsberg did Buses” and “If Carlsberg did Taxis”
In line with its commitment to always doing things better, Carlsberg seeks to elevate mundane scenarios into extraordinary experiences with its trademark brand of wry humour.
To provide commuters with a welcome diversion from the monotony of their journey, Carlsberg recently launched an outdoor advertising campaign that saw the remarkable transformation of 50 taxis and 9 buses with the concept of providing draught beer in the most unconventional manner. The buses feature a larger-than-life bottle of Carlsberg dispensing beer to passengers as they go about their daily routines. The hyperbolic construct aims to convey “If Carlsberg did buses or taxis, they’d probably be the best in the world.”

“If Carlsberg did Man Caves”
Carlsberg and football go perfectly together, and there is no better place for the boys to catch a big game than in the comfort of a male sanctuary. Carlsberg will be giving fans an opportunity to nominate friends and loved ones to win the ultimate man cave makeover, and become probably the best pal in the world. As the Official Beer of the Barclay’s Premier League (BPL), Carlsberg will bring the ultimate man cave fantasies to life with “If Carlsberg did Man Caves, they’d probably be the best in the world”.

Nominate the person whom you feel best deserves to win, and explain why, along with a photo of the room to be turned into the man cave through the brand’s official Facebook page. Additionally, Carlsberg will also be collaborating with local radio DJs to promote “If Carlsberg did Man Caves”, together with activations on digital platforms.

The winning room will be kitted out with a Samsung HD 55 inch Curved TV, Samsung 3D Home Entertainment System, a chiller filled with Carlsberg beer, a reclining sofa and a mystery prize worth $720. The Man Cave, valued over $10,000, offers probably the best football home viewing kit for Carlsberg fans.

Carlsberg In-Store Consumer Promotions
In addition, a nation-wide promotion will run throughout July and August at coffee shops, supermarkets and convenience stores, as well as pubs and bars. More fans will stand a chance to win other attractive prizes, i.e. probably the best football home viewing kit and many other prizes.

“If Carlsberg did…” thematic films
Carlsberg reinvents everyday scenarios and turns them into superior experiences in a fantasy Carlsberg world. The campaign will see the release of a series of thematic films that captures the distinctly superior taste of Carlsberg by injecting a number of scenarios with the fun and witty humour the brand is famous for. If you have ever found yourself bored during a shopping expedition, or had your patience tested by annoying cuckoo clocks, wait till you see how Carlsberg does them better. The series of films will be broadcasted across a variety of television, cinematic and digital platforms.

 For more information on our brand promotions and updates, please visit:

Official Hashtags: 
Celebrate Singapore's 50 birthday with Fish & Co with every purchase of Fish & Co. SG50 Set! There are 5 designs in total to collect!

Fish & Co. SG50 Set- A most delightfully grilled white fish is drizzled with savoury sedap chilli crab sauce and served with crispy white baits, topped off with a glass of Coca-Cola.  All this at just $26.95, plus you will also receive a limited edition SG50 aluminium Coca-Cola bottle. While stocks last!

For the pioneers, enjoy a 50% discount off the limited edition Fish & Co. SG50 set with another main course purchased from 1-31 Aug 2015.

Bait on it while you can! 

Also check out their seasonal menu too!!!
’Tis the season for Norwegian Salmon! 

Personally love Salmon a lot among the fishes... 
Do you know that Salmon is a healthier alternative to red meat. It is one of the best sources of omega-3 fatty acids, particularly EPA and DHA, which are nature's heart medicines.

So here are the 3 dishes available this season!!!

 Salmon Capraccio

Coat of Cajun

Taste of Tandoori

Try their Lychee Mojito!!! 
Exotic Cuban concoction of lychee, mint and lime.

For more info, check out their facebook page:

Or their website:

Residents and shoppers in Lavender area can now rejoice with the refurbished Kitchener Complex.
 Kitchener Complex is strategically located just above Lavender MRT Station near to the city fringe.

Kitchener Complex is formed by 2 buildings (808 and 809) with a bridge connecting to each other. 

The mall is re-positioned into a modern shopping mall which offers a variety of shopping and dining options including NTUC Fairprice, Shop In Department Store, Toastbox, Burger King, Subway, Porn’s Thai.Boat.Noodee (a Thai noodle restaurant by TV celebrity, Pornsak) and many more.

There is a NTUC Fairprice at 808 if you need to buy your groceries.

Toast Box
809: #01-32/33

Get all time favourite local delight (Curry Chicken, Mee Siam, Mee Rebus, Bread Toast and more).
My favorite is their Curry Chicken!

809: #01-35

Create your own Parfaits at YogurtStop today!

Thousand Deli Bakery
809: #01-36

Shop In Department Store
809: #03-31

Occupying the whole of level 3, Shop In Department Store is your one-stop destination for apparel, shoes, bags, children's wear, toys, sportwear, branded perfume and more.

Find your sportwears and shoes here.

There's a section for MEN!

Large variety of shirts and polo tee...

 Match your outfit with hats like this.

Wide range of shoes for adult and kids.

Hurry down to Shop In Department Store and enjoy the shoes promotion!!!

Perfume at more than 85% discount!!!

Kids will like this toy section!

Handbag section for ladies.

Fashionable ladies clothes.

A wide range for the ladies to slowly shop...

Porn's Thai.Boat.Noodee
809: #01-43/44/45 
Burger King
809: #01-31

Burger King here opens untill 12mn daily!

Seah Chye Huat Trading
808: #01-02

Check out what I got from this store!!! 
These are some of my all time favourite childhood snacks! 
They are many more for you to select!!!

Every $20 purchase from any shops or $50 (single receipt) from supermarket for 1 luggage cover redemption*/ Shoppers are allowed to combine a max of 3 receipts (max of 1 receipt from food court) from the same day (not applicable to supermarkets). * while stocks last!

Multi coloured luggage cover (29 inch) is up for redemption! 
Spend and redeem today! Don't wait anymore!


HDB Shopping Centres Celebrate Singapore's Jubilee

To celebrate Singapore's 50th birthday, the Housing & Development Board (HDB) is looking to promote the HDB shopping centres around the neighbourhood, inviting all Singaporeans to join the fun - right at their doorstep. More details -

There are THREE activities that are held to celebrate Singapore's Jubilee:

1. Vote for your Top 50 shops

Acknowledging that retailers at the HDB Shopping Centres addresses the needs of the residents while being an important part of the community, HDB will be rewarding these neighbourly retailers for the Top 50 Favourite Shops initiative. 

Starting from July till end October 2015, shoppers can nominate and vote for their favourite shop online and stand a chance to win prizes. . The Top50 shops will be rewarded with a decal and commemorative plaque for display in their shops as testament of their popularity.

For more details,visit: 


2. #myfavHDBmall Photo Competition

The #myfavHDBmall Photo Competition will be launched in June 2015. HDB Shopping Centres form an integral part of the residents’ daily lives by being a place for leisure, shopping and community bonding. This competition aims to collect these precious moments that are captured by residents at the 24 participating HDB Shopping Centres. 
Residents can submit their photos online and stand a chance to win prizes worth more than $5,000. The winning entries will also be exhibited at 888 Plaza on 14 November 2015. 

Contest and submission details can be found on


3. Enter the Book of Records 
- Largest SG50 Logo using stamps!

To mark the momentous year, an attempt is underway to create the largest SG50 logo made from stamps to set a new record in the Singapore Book of Records. Starting from May till end October, residents can play their part and donate their used and unused stamps for this record-breaking initiative. 
To participate, residents are to “post” their stamps at the specially designed post boxes at 24 participating HDB Shopping Centres and all submissions will qualify for the Lucky Draw. 

A total of $2,000 cash vouchers will be up for grabs. The finished masterpiece will be unveiled with great fanfare at 888 Plaza on 14 November 2015. Shoppers can expect an evening of games, activities and snacks.

For more information, visit: 

There is so many fun and interesting activities going on in the neighbourhood! Celebrate SG50 with your friend, family, loved ones and even your neighbours at your nearest HDB Shopping Centres today! 

ALCATEL ONETOUCH Watch is a slim, stylish, affordably priced smartwatch for everyone. Compatible with both Android and iOS smartphones, the Watch packs an array of easy-to-use apps for tracking your health, monitoring alerts and controlling your music and camera. Complete with built-in USB charging and an efficient battery, the ALCATEL ONETOUCH Watch gives users the best experience and long battery life for staying connected on-the-go. You can even customise the watch face to your favorite picture. It also a Top pick CES Editors Choice and 2015 tom's Guide top pick.

Deadline: 11 Aug 2015

Domino's SG50 Contest


Celebrate Singapore's 50 years of excellence and heritage with Domino's Pizza Singapore.

5 lucky winners will win a pizza party worth $100. You may choose to take part on either Facebook or Instagram or even both platform.

Take part today!!!
For Facebook-
For Instagram-

Deadline:(16 Aug 2015)

Monday, July 27, 2015

McDonald’s Singapore’s popular Hello Kitty soft toys are out! The first design Trishaw Uncle edition is out today! 

Each week, a new design will go on sale. The next will be SG50 Parade, Orchid Lover, Durian Lover and Samsui Woman collectibles. A limited edition Hello Kitty plush collectible dressed as a McDonald’s crew will be available on Aug 6 from 11am onwards.

The six exclusive SG50 Hello Kitty plush collectibles are simply too adorable and irresistible!

Can't wait to get them all?
Starting from today, 11am onwards, customers will be able to purchase this SG50-themed Hello Kitty plush collectible at S$5 each with every purchase of an Extra Value Meal. Each customer can buy up to four Hello Kitty Plush Collectibles per store visit.

To prevent wastage of food scenario to happen again, for customers who do not want the Extra Value Meal can tell the counter crew that they want to donate it to The Food Bank Singapore, under a partnership between McDonald’s and the non-profit group. Food vouchers will be given to the group’s beneficiaries.

Purchase them online
Customers can also purchase the entire SG50 Hello Kitty Collector’s Set online. Online sales start on July 20, 11am at

Surprisingly there was no queue at 1pm on the 1st day sale( 27 July 2015)