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OnlyWilliam

Singapore Award-winning Lifestyle Blog. About Events, Food, Travel, Fashion, Entertainment, Technology & More


What is Online Reputation Management?
By Sarah Quek


2018 was a happening year.

Last year, countless scandals involving renowned social media influencers, celebrities and other prominent persons surfaced. While 2019 has yet to pass its halfway point, several cringe-worthy scandals have already bombarded the internet.

One of the latest buzzes today involves Hong Kong celebrity Andy Hui’s alleged infidelity. The scandal has even made its way to numerous local publications in Singapore!

Today, our perceptions are largely influenced by what we find on the internet. A simple Google search about you would be telling enough.  Sadly, one mistake could cause your reputation to go down the drain.

But alas, all hope is not lost yet. Because with a handy online reputation management strategy, you can influence a user’s perception of you when he Googles your name.
Sounds complicated? It’s actually pretty simple. Read on to learn about what online reputation management is and how it can help you!

Definition of Online Reputation Management


Whether you are an owner of a business, an influencer or a working professional, one negative review and scandal could damage your reputation. That’s where online reputation management comes in.

But how exactly is online reputation management defined?
In a nutshell, online reputation management (or ORM) can be defined as a strategy to build a “good” reputation by various tech-based means. These include the accumulation of positive reviews on social media and development of microsites.

Effective ORM involves a lot more than just knowledge about SEO, customer service, web development and content marketing. It demands quick turnaround time to respond to negative reviews and websites. Reputation management specialists are constantly on their toes and ready to troubleshoot whenever negative reviews surface.

2 Simple Ways to Manage Your Online Reputation


In the age where reviews matter, ORM is crucial in boosting brand awareness and constructing a professional image. Here are some ways it can be done.

1. Accumulate as Many Positive Reviews as Possible…

If your website and social platforms are flooded with numerous negative reviews, it would probably be quite difficult to earn trust. When you have a colossal number of positive reviews, however, you are more likely to get a lead!

In this sense, getting more positive reviews is imperative. Try to ask for testimonials and feedback to build your own portfolio on your website as well as social networks. Provide incentives like rewards and offers to amplify those 5-star ratings!

Also, make sure you monitor your social media carefully and consistently so that you stay up-to-date with the latest buzz.

…and Respond Professionally to Negative Reviews

Every rose has its thorns. But instead of throwing in the towel when you get a negative review, use it as an opportunity to showcase your professionalism.
If you do get a negative review, own up and apologise as soon as possible. Provide a solution to give the angry reviewer the assistance and help he needs. Never ever ignore a negative review.

2. Develop Positive Microsites

These days, whenever scandals occur, any regular internet user will immediately head to Google to learn more about the situation. In order to give off a good first impression when a user googles your name or business, the first page of Google Search Engine Results Pages (SERPs) needs to be filled only with positive websites.

This is where knowledge about search engine optimisation (SEO) and web development would come in handy.

SEO refers to the process of incorporating high-traffic and low-competition key phrases and words to your website. It also involves internal linking to other pages on your website as well as external links to other websites outside your domain.

ORM experts leverage microsites and craft content with high-traffic and low-competition keywords to push the rankings of negative websites down on Google SERPs. After all, most users do not browse beyond the second page of Google! ORM specialists create and edit microsites such that the microsites will be able to rank high on Google SERPs.

In order to make sure the positive microsites dominate the first page of Google SERPs, ORM specialists need to make sure that their microsites contain SEO-friendly content based on relevant and optimal keywords as well as internal and external links. Moreover, the microsites need to be completely free of errors. That means no broken links, no HTTP 404 Not Found Error, and no spam.

A Sure-Fire Strategy to Salvage Your Reputation

The internet is a cold and cruel place. But luckily with online reputation management, you have another shot at salvaging your professional image.

If you are looking for online reputation management specialist to get your positive URLs ranking on the first page of Google SERPs, then First Page Digital is your best bet. Its online reputation management specialists will be able to offer the most effective solutions to help you salvage your rep. Click here to learn more about what they do.
Tags: Guest blog, Guest Blog Singapore, Guest Blogger, Guest Writer, Lifestyle, Technology

About Author

Sarah is a 20-something year old content producer at First Page Digital with more than 2 years of experience in SEO, blogging, paid-marketing, and social media management. She enjoys producing content related to health & fitness, digital marketing as well as beauty. Follow her on Instagram (@sarquek_).



Wrote by Only William...
Starting 25 April, McDonald’s® Singapore is bringing back popular local flavours to its restaurants in the lead up to Ramadan with returning favourites including the “Nasi Lemak” Burger, Banana Pie, Chendol McFlurry® and Chendol Soft Serve. Don’t Miss Out Again! First launched in July 2017, the “Nasi Lemak” Burger sold out in two weeks after stirring up a craze islandwide and whetted the appetite of many after making a brief comeback in the following month.


“Nasi Lemak” Burger, from S$6.20



Savour the “Nasi Lemak” Burger once again from 25 April, McDonald’s® Singapore’s modern interpretation on the popular local favourite, featuring a coconut-flavoured chicken thigh coated in cornflake crust and topped with a fried egg, crunchy cucumber and caramelised onions. Made with the same good old recipe, the burger is paired with a sweet yet spicy sambal sauce and is available from S$6.20 or in an Extra Value Meal™ from S$8.00 at all outlets and via McDelivery® and GrabFood while stocks last.


Banana Pie, from S$1.40

As an added bonus, get your dessert fix with the mouth-watering Banana Pie available from S$1.40 at all outlets and via McDelivery® and GrabFood, while stocks last


A “Nasi Lemak” Burger Feast that will make you go Sedap!
“Nasi Lemak” Burger Feast, from S$9.40

For the ultimate indulgence, treat yourself to the “Nasi Lemak” Burger Feast to enjoy the locally-inspired burger alongside Fries (M), Coca-Cola® Original Taste – Less Sugar (S) and the Banana Pie, from S$9.40 at all outlets and via McDelivery® and GrabFood while stocks last.

Enjoy local deliciousness with Chendol-flavoured desserts 

Chendol McFlurry®, from S$3.10

Complete the local flavour experience with our Chendol McFlurry® from S$3.10 – a creamy mix of gula melaka, vanilla soft-serve, topped with chewy green Chendol jelly bits and flurried to perfection – available at all outlets, Dessert Kiosks and via McDelivery® for a limited time only.





Chendol Cone / Twist Cone, ChocoCone® and Sundae, from S$1.00, S$1.20 and S$2.00, respectively



The Chendol Soft Serve is also returning exclusively to ours Dessert Kiosks while stocks last, available in a regular Cone or Twist Cone from S$1.00, ChocoCone® from S$1.20 and Sundae from S$2.00. The velvety Chendol Soft Serve desserts will surely be a satisfying treat to accompany the returning local favourites.
Wrote by Only William...
If you're looking for new runners or some everyday kicks, head down to Foot Locker located in Jewel Changi Airport. The leading global speciality athletic retailer, opened its fourth door in Singapore. the two-story space with a dedicated women’s and kids’ area, delivers an engaging retail experience, combining premium products, elevated in-store presentations, as well as enhanced customer experiences.


With impressive footwear and apparel collections from global brand partners, customers can expect elevated product storytelling from Nike, adidas, Puma, Fila and Champion.

The store celebrates basketball culture, offering a premium selection of sneakers and apparel from Nike and Jordan, and features the widest selection of Nike Air Max Plus (TN’s) available in market. The store features specially commissioned artwork by local artist Clogtwo, setting the tone for how Foot Locker will regularly tailor the store to the local community.

To celebrate the launch, Foot Locker hosted a preview event for media. Attendees experienced Xbox gaming, a pop up nail bar and Nike customisation.
Commenting on the new store, Tomas Petersson, GM and VP, Foot Locker Asia said, “The Jewel store gives Foot Locker a great opportunity to engage and inspire youth culture within the local community. We designed a space that celebrates the city’s creative community and inspires Singapore’s sneaker enthusiasts.”
Wrote by Only William...

Mount Hiei is the highlight of my recent Kyoto trip. We all know that Kyoto is a beautiful place surrounded by mountains and the highest mountain of this region is Mount Hiei.

Hoshino Resorts L’Hotel de Hiei is one of the best accommodation in Kyoto. It is a mountain auberge built on Mt. Hiei with a spectacular view of Lake Biwa in Kyoto Prefecture. Guests can indulge in an original fusion of high French cuisine with time-honored local preparation methods in a dining room overlooking the largest lake in Japan, Lake Biwa.

The hotel is perfect for couples, solo travelers, family, or small groups. *A minimum age requirement of 7 applies. 

How to get there



Free shuttle bus from ”Kyoto Station”. 
The shuttle bus is free of charge and no need for reservation. 
Time table < 14:00  / 16:00 / 18:00>  
*The bus will depart on time. 
*The location of bus stop: located next to the taxi pool in front of 
 "Hachijo Exit" of Kyoto station. 
*A white colored bus with a name of "ロテルド比叡(L'Hotel de Hiei)". 
It is approx. 45 minute bus ride between our hotel and the station. 


Upon arrival, we are usher to the dinning hall here below.



We are served with a variety of tea for tasting.


Hotel outdoor sitting area with a great mountain and lake view.
  



You can choose to sit outdoor and enjoy your tea and snacks too!


GUEST ROOMS 

There are 3 types of rooms: 
  • Standard Twin
  • Semi-suite
  • Suite
Each offers plenty of space, as well as furnishings that change with every room. The quiet atmosphere inside the room is ideal for relaxing in absolute luxury.





 I stayed in the Standard Twin room.





I love having my tea beside the big window.



The attached bathroom includes a bathtub and amenities.


An aromatherapy diffuser–containing water that was blessed at one of the most sacred Tokyo shrines–is just one of many special amenities provided in each room.



The Library


There is a cozy library located at the basement floor of the inn where you be able to find up to 200 over books on their shelves. The books are mostly art-related, and there are also English and French books as well.


ACTIVITIES (FOR HOTEL'S GUESTS)


Activity 1: Morning Temple Worship Enryakuji monastery
(Photo credit: Hoshino Resorts L’Hotel de Hiei)



 Activity 2: Wine Tasting 




L'hotel de Hiei overlooks Kyoto and Lake Biwa from Mt. Hiei, a quiet location removed from the urban bustle of Kyoto. Its sense of serenity and wonder can be explored in the historic Enryakuji monastery and along the shores of Lake Biwa.



Souvenir



It is a shop located on the first floor hotel. It sells souvenirs and liquor.









 Hotel Breakfast




Breakfast was great! The ingredients used are fresh!


Dinner















Dinner serves inspired nouvelle French cuisine that innovates with aged foods.


You get to choose between a standard course and a chef’s specialty course. Seasonal ingredients are used to prepare a variety of dishes throughout the year. 


One of the must try is the traditional aged fish delicacy that is transformed into an exquisite French dish. 


This is one of my favourite photo taken during my stay at Hoshino Resorts L’Hotel de Hiei. The sea of cloud is an instagram-worthy sight. This is what paradise on earth looks like, it’s as close to heaven as you can get.

To check reservations at L’Hotel de Hiei, please take a look at their official website.
Wrote by Only William...
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