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Magnum Launches Magnum Doubles Collection and Dares Pleasure Seekers to Release the Beast

Magnum, the authority on pleasure, has launched its most indulgent ice cream yet, the Magnum Double. Inspired by the part of our personalities which seeks to make every moment of indulgence count, the Magnum Double is available in two decadent flavours – Magnum Double Chocolate and Magnum Double Peanut Butter. 




Presenting layer upon layer of velvety smooth Magnum ice cream wrapped in a cocoa coating, the Magnum Double is further smothered in a rich sauce enclosed with the famous Magnum cracking chocolate. 

 To celebrate the launch, Magnum partnered four boldly iconic personalities who have all dared to “Release the Beast, Dare to Go Double” in their lives, to present the ultimate indulgent party – Magnum Mansion.

Thank you Magnum for inviting us to such a awesome party once again!!!
The media kit and invitation card is so beautiful!





 At the Magnum Mansion with the awesome gang!!!

The party was hosted by the audacious and versatile Yvette King.
Pleasure Seekers were challenged from the start to “be daring and go for what you want in life”. With wild projection effects wrapped around each corner of the hall, 72-13 at Mohamed Sultan was transformed into a haven for Pleasure Seekers, reflecting their extravagant moments of indulgence as they released their inner beast into the night.




Magnum Singapore decided to give us a surprise when they had their curtain closed.



Free flow champagne and cocktail


These are the special cocktails served during the party!
I like the Butter Me Up, Peanut cocktail the most!


Bartender making the Butter Me Up, Peanut cocktail!


Cheers to Magnum for such a great party!!!


“This year, we are especially proud to be collaborating with partners who have truly dared to go double in their indulgences and passions. Releasing their inner beasts and unleashing bolder and stronger creative expressions, we hope Pleasure Seekers are inspired and choose to make the most of their indulgences, starting with the MagnumDoubles Collection,” Susanne Arfelt, country director, Unilever Singapore said.

Magnum, the authority on pleasure, has launched its most indulgent ice cream yet, the Magnum Double. The campaign is inspired by the part of “our personalities which seeks to make every moment of indulgence count,” read a Unilever press release.


The crowd raising up high with the newly launched Magnum Double icecream to toast for the occasion. Inspired by the part of our personalities which seeks to make every moment of indulgence count, the Magnum Double is available in two flavours – Magnum Double Chocolate and Magnum Double Peanut Butter.


Double Pleasure with ATTAGIRL! 

DJs – DJ A/K/A and DJ DuriO Spinning off the excitement of the night and the energy of the party, co-founders of DJ collective ATTAGIRL! DJ A/K/A and DJ DuriO, delivered mind-blowing beats for yet another layer of indulgence for Pleasure Seekers to enjoy at the Magnum Mansion. DJ DuriO also collaborated with Magnum for an exclusive soundtrack to kick off the experience at the Magnum Mansion and inspired Pleasure Seekers to “step out of their comfort zones, channel the confidence and positive energy”. 

This collaboration was a prelude to ATTAGIRL!’s upcoming celebration of their third anniversary – preparing for their wildest party yet with a full-female line-up of local and regional DJs, electronic acts, female rappers/MCs, and invited artists, to celebrate a bold and daring lifestyle.


Face painting!


So I had some leopard's prints on my face...


Almost done...


The colour material used.


Unleash your creativity and have some fun painting a chocolate masterpieces which were added to a lion sculpture.


That's my masterpiece!!!



Over here, they stick the pieces onto the lion sculpture.


Free flow of customisable Magnum!!!
Pick your choice of icecream (Milk, Dark or White Chocolate) and choose 3 of your favorite toppings! 


Done done.... So pretty!!!


With Maybeline and James.


Or you can also personalising it with animal-print inspired designs with your name on it. 


Guests dancing to the music!


There was an instagram photo contest during the party!
And my good friend- James Aw Yong won with the photo flashed on the wall


Congrats to James and Maybeline!!!


We called this our family photo!!!
Thanks Magnum for setting up such a beautiful photoshoot corner! 

Also thanks to the photography duo Elvina Farkas & Lucas Milone from Anue Studios for the stylised portrait sessions to commemorate the night and serve as salient reminders to be bold.





Looking forward to the next Magnum event!

Dare to indulge and join the celebrations at #MagnumDoubleSG and @MagnumSG on the following social channels: 
https://www.facebook.com/MagnumSingapore 
https://twitter.com/MagnumSG


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