Sunshine Makes Great Tasting Breads Healthier



 Making healthier dietary choices is the first step towards a better lifestyle and it all starts with the goodness of whole grain. Most of us consume bread as a breakfast staple and it makes a great snack for those who are always on-the-go. Because it makes up a necessary part of our daily meals, we are effectively improving our diets by going “brown” – taking the whole grain route. Sunshine Bakeries, Singapore's first commercial bakery manufacturer, carries both wholesome and delicious bread options that will win over even the most discerning consumer.

A leader in Asia in promoting the benefits of whole grains, Sunshine Bakeries is committed to providing Singaporeans with healthier and innovative bread options that meet the recommended five to seven servings of whole grains each day. Whole grains come from wheat berries, which are kernels or seeds. Wheatberries contain all parts of the grain, namely the bran, endosperm and germ which make them a great source of protein, dietary fibre, complex carbohydrates, minerals, vitamins and antioxidants – essential minerals that are known to help prevent heart disease, stroke, diabetes, obesity and some cancers.

The Sunshine Wholemeal Bread range is endorsed by both the US WholeGrain Council (WGC) and by the Health Promotion Board (HPB) as a Healthier Choice product. These are the stamps of endorsement that one should look out for to ensure their wholemeal bread is made with whole grains. Consumers can choose from five different types of breads to suit their taste buds. The Sunshine Wholemeal Bread range offers the following options: Extra Fine Sprouted Wholemeal, Classic, Multi-Grain, Soft Grain, and Softmeal.

The Extra Fine Sprouted Wholemeal is ideal for white bread consumers looking to make a switch to whole grains – it has an extra fine texture, is distinctively flavourful and has the many nutritional benefits of sprouted grains. “Sprouted grains are whole grains. These grains are gentler on our digestion and have higher level of fibre, folate, vitamins, minerals and antioxidants. Sprouted grains also have a lower glycaemic impact which help keep blood sugar healthy,” said Ms Cynthia Harriman, Director of Food & Nutrition Strategies of the US Whole Grains Council.

Those who prefer a grainier and nuttier taste will love the Classic Wholemeal or the Enriched Multi-Grain loaf, which contains nutrient-rich whole grains and seeds. Soft Grain Wholemeal bread contains premium Australian rolled oats and is delightfully high in fibre. Whereas the Softmeal loaf is easy on the palette and perfect if you just need a quick bite. For parties and gatherings, the Extra Fine Wholemeal Hamburger Buns and Wholemeal Hot Dog Rolls provide a tasty and nutritious option. By supplying more tasty options for everyone, Sunshine caters to individual dietary needs for any occasion. Eating healthy and going brown has never been this delicious!

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About Sunshine Bakeries, a unit of Auric Pacific Group Limited
First established in 1930 as a local home-grown enterprise, Sunshine has made its mark as Singapore’s first commercial bakery manufacturer, and is now a leading producer and marketer of nutritious fresh bakery products. As one of the largest bread manufacturers in Singapore, Sunshine Bakeries has built its market leadership through innovation and responsiveness to changing market needs. Using modern food-science technology and the freshest and finest
ingredients, Sunshine produces more than 100,000 loaves of fresh, great tasting bread daily from its 65,000 square foot plant at Senoko.

Its range of products includes a variety of soft, tasty and nutritious white, wholemeal multigrain, and flavoured breads, and homemade kayas to tantalise your palate! Need a quick breakfast or a snack? Sunshine has rolls and buns that are perfect for any occasion, and with the Healthier Choice cream rolls, you can be assured of wholesome goodness, one bite at a time!

With 85 years of innovating for tastier and healthier options, Sunshine Bakeries has seen a tremendous growth in the last two years, with new product innovations that offer tastier and healthier bread options to an increasingly health conscious consumer.
For more information on Sunshine Bakeries, please visit www.sunshine.com.sg, and www.facebook.com/SunshineBakeries.

About Whole Grains Council (WGC) and the US Whole Grain Council Stamp
Oldways is a non-profit food and nutrition education organization, with a mission to guide people to good health through heritage, using practical and positive programs grounded in science and tradition. The Whole Grains Council (WGC), an Oldways program, has been working since 2003 to increase consumption of whole grains for better health, and in 2005 introduced the Whole Grain Stamp, now used on more than 9,500 products in 41 countries. The WGC's many initiatives help consumers to find whole grain foods and understand their health benefits; help manufacturers and restaurants to create delicious whole grain foods; and help the media to write accurate, compelling stories about whole grains. You can learn more about both at www.oldwayspt.org and www.wholegrainscouncil.org.

The eye-catching black and gold Whole Grain Stamp makes finding whole grains simple. Each "Stamped" product guarantees consumers at least half a serving of whole grains, making it easy for one to get the recommended three servings or more of whole grains each day. To meet your daily dietary requirements, you can either consume three whole grain food products labelled "100% Whole Grain", or six products bearing any Whole Grain Stamp.



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