Tsum Ahead to a Fresh Start with MAGNOLIA

Stay ahead and start fresh with MAGNOLIA! A wholesome breakfast sets the perfect tone to start the day right by nurturing the body with nutrients needed to be healthy and happy. After all, a well-nourished body and mind are prepped to tackle the day’s challenges, affirming the belief that breakfast is the most important meal of the day. To kick off the new year with a fun and fresh beginning, MAGNOLIA will be introducing limited edition tote bags featuring the ever-popular lovable characters from DISNEY TSUM TSUM!

Laying the right foundation for a healthy day starts with a nutritious breakfast. It comes as no surprise that milk is a staple at breakfast all over the world as this creamy beverage is an optimal source of important nutrients that one needs to start the day right with. Packed with a rich concoction of protein, essential minerals such as calcium and potassium, and vitamins such as Vitamins B and D, fresh milk nourishes with the pure goodness of nature.

With many benefits of milk consumption established1 , drinking milk at breakfast is an easy way to reap the rewards of this nutrient-rich beverage. The 2010 National Nutrition Survey conducted in Singapore revealed that the mean daily intake of calcium fell below the recommended dietary allowance (RDA). Incorporating a 250ml glass of full-cream milk into one’s daily diet fulfils at least 30% of the RDA for calcium, building a strong foundation by providing sufficient calcium to build up bone density during childhood, or for slowing down the loss of calcium from bones as we grow older2 . The consumption of milk also increases the perception of satiety, which reduces caloric intake at the next meal3 .

With 80 years of heritage, MAGNOLIA has earned the trust of Singaporean families across generations for its milky goodness, perfect as a breakfast staple for many families. Meeting the family’s nutritional needs as part of an enjoyable breakfast, MAGNOLIA nourishes with the classic Fresh Milk in Plain and Chocolate flavours and its selection of delicious Lo-Fat Hi-Cal Milk. The MAGNOLIA Plus range offers the hearty goodness of Oats with betaglucans or Omega-3, both certified as Healthier Choice by Health Promotion Board (HPB). MAGNOLIA Plus Oats is also available in the handy 500ml pack for a satisfying breakfast on-the-go.

Have a Tsum-tastic Start to the New Year with MAGNOLIA! 

To start the new year right with a fresh, new beginning, consumers can look forward to a series of fun and attractive DISNEY TSUM TSUM collectibles from MAGNOLIA that are sure to draw bright smiles every morning! Add a fun factor to your day with limited edition tote bags sporting cheerful colours. Each tote bag can be redeemed with every purchase of two 1L packs of MAGNOLIA Pasteurised Milk, or two 800ml bottles of MAGNOLIA Yoghurt Smoothie. The limited edition DISNEY TSUM TSUM collectibles are available in four eye-catching designs featuring adorable characters from Winnie the Pooh & Friends, Frozen, Mickey & Friends, and Toy Story. Redemption is available from 1 January 2018 at major supermarkets, hypermarkets and convenience stores, while stocks last.



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