Friday, December 3, 2010

DKNY iPhone/Android Application Event at Paragon

Last Sunday got invited to DKNY iPhone Application event which was held at Orchard Paragon. It’s the launch of the new DKNY digital platform with its new iPhone/Android application, and we are to ‘play’ with their application by completing a few tasks.


Campaign/Event Objective:
Room 303 is an animated murder mystery, inspired by the DKNY JEANS
Fall/Winter collection. The story centers around five strangers, an artist, a
backpacker, a rock star, a businessman and a model, who arrive at a strange
hotel to meet a mysterious man. Each week, viewers are invited to watch the
latest episode, find clues and win prizes.
To bring this experience to the retail environment they set up a live hunt for
clues at the Paragon Shopping Centre that leads consumers to the DKNY JEANS
store.

Event:
• We were told to download and install the SCVNGR app to our phone.
• Launch the app and pick ONE of the five available treks to follow.
• Perform the challenges required
Here is a photo I took. Why did I took this photo?

Yes, one of my task was to snap a picture of a mannequin with sunglasses in Paragon!


A photo with some of the bloggers who attended the event too! Yes we completed the tasks given and was awarded DKNY $50 voucher and a thumbdrive! So cool!

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