OnlyWilliam

Last Sunday got invited to DKNY iPhone Application event which was held at Orchard Paragon. It’s the launch of the new DKNY digital platform with its new iPhone/Android application, and we are to ‘play’ with their application by completing a few tasks. Campaign/Event Objective: Room 303 is an animated murder mystery, inspired by the DKNY JEANS Fall/Winter collection. The story centers around five strangers, an artist, a backpacker, a rock star, a businessman and a model, who arrive at a strange hotel to meet a mysterious man. Each week, viewers are invited to watch the latest episode, find clues and win prizes. To bring this experience to the retail environment they set up a live hunt for clues at the Paragon Shopping Centre that leads consumers to the DKNY JEANS store. Event: • We were told to download and install the SCVNGR app to our phone. • Launch the app and pick ONE of the five available treks to follow. • Perform the challenges required Here is a photo I took. Why did I took t...