It’s a mobile office. It’s a virtual wallet. It’s a lifeline. And now, it’s a hotel room key. Today, the smartphone will get a whole lot smarter – especially while on the road. Starwood Preferred Guest® (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), introduces SPG Keyless, the hospitality industry’s first mobile, keyless entry system allowing guests to use their smartphone as a key. Rolling out to Aloft, Element and W Hotels around the globe, SPG Keyless makes its official debut today in 10 hotels in markets including Beijing, Hong Kong, New York, Los Angeles and Doha. SPG Keyless is a groundbreaking turning point in the traditional hotel experience, redefining the age-old way guests arrive and check-in to their rooms. SPG Keyless – powered by the SPG app – enables guests to bypass the front desk (where available), go directly to their room and unlock their stay with a simple tap of their smartphone. “Not only does S...
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