Skip to main content

Posts

Showing posts with the label durex Singapore

#SomeoneLikeMe PR Dinner & Party‏- Shape a world free from HIV!

Recently got invited to the #someonelikeme PR Dinner & Party‏. It was my pleasure and honour to be part of   Durex's latest 'Someone Like Me' global campaign! This initiative is part of Durex's latest 'Someone Like Me' global campaign in collaboration with MTV Staying Alive Foundation, which is launched in eight countries including Singapore, Sydney, Shanghai, Moscow, Berlin, Mexico City and Bogota, Colombia on World AIDS Day. First we started off with a dinner and drinking at OverEasy Bar & Diner. Followed by partying at Butter Factory. In commemorating World AIDS Day held annually on 1 December, Durex Singapore donated S$10,000 and 20,000 condoms to Action for Aids Singapore in support of their community engagement efforts For the month of November 2013, Durex pledged to donate ten cents for every condom pack sold at Giant, Cold Storage and Guardian, and one condom for every condom pack sold at Watsons. "Each year, over ...

Singapore Popular Blogger, Holly Jean Leaked Sex Tape!!!

Woah!!! Have you guy seen this leaked sex tape of Holly Jean? The video was leaked on local forums and websites and going viral!!! See the video below: I know I know... You wanna see the 2nd part right??? You can watch the Full version here  now!!! - - - - - - - - - - Hemm... so now you know this is not a real video.... Ya... this tape was intentionally filmed and leaked as a tool to get the youths' attention, serving as a lead-in introduction to Durex's  "P.S: I Love You" campaign. While unconventional, the underlying message of the "sex tape" was to encourage youths to practise safe sex. Research had found that youths spending a large proportion of their time online, a sex tape leaked online in popular forums involving a popular social media personality was the perfect way to reach out to them and deliver the message of safe sex with impact. So now you know why they got our Singapore's popular social media personal...

Durex “P.S. I Love You” campaign

  Do you all know that Durex launched the “P.S. I Love You” campaign this November?   Yes, as part of the campaign, they organised a P.S. I Love You 'Safe Sex" Tape Making Competition.     “P.S” also stands for “Play Safe”     To self: P.S. I Love You – I love myself and have to practise safe sex because I owe it to people who love and care for me   To sexual partners: P.S. I Love You – I love you and that is why we need to practise safe sex   To loved ones: P.S. I Love You – I love and care for you and want you to be careful and have safe sex   Objective:   The objective of the “P.S. I Love You Campaign” is to reach out to youths between the ages of 18 – 25 years old, and educating them on the importance of practising safe sex. They have decided to incorporate the video making competition as part of the campaign as their research has indicated that the target audience group spends a considerable amo...