#SomeoneLikeMe PR Dinner & Party‏- Shape a world free from HIV!


Recently got invited to the #someonelikeme PR Dinner & Party‏.
It was my pleasure and honour to be part of  Durex's latest 'Someone Like Me' global campaign!
This initiative is part of Durex's latest 'Someone Like Me' global campaign in collaboration with MTV Staying Alive Foundation, which is launched in eight countries including Singapore, Sydney, Shanghai, Moscow, Berlin, Mexico City and Bogota, Colombia on World AIDS Day.

First we started off with a dinner and drinking at OverEasy Bar & Diner.
Followed by partying at Butter Factory.

In commemorating World AIDS Day held annually on 1 December, Durex Singapore donated S$10,000 and 20,000 condoms to Action for Aids Singapore in support of their community engagement efforts
For the month of November 2013, Durex pledged to donate ten cents for every condom pack sold at Giant, Cold Storage and Guardian, and one condom for every condom pack sold at Watsons.
"Each year, over 400 people are diagnosed with HIV in Singapore and nearly half are already in the late-stage of HIV infection. 98 percent of these reported HIV cases acquired the infection through sexual transmission. Therefore, there is a strong need to increase public awareness and education on sexual wellbeing matters.Durex has been at the forefront driving this change and our latest 'Someone Like Me' campaign aims to empower individuals to take charge of their sexual health and protect themselves. If HIV is detected early, they can continue to lead a normal life with medication," said Ms. Hina Nagarajan, General Manager Malaysia & Singapore.

“For 15 years, the MTV Staying Alive Foundation has produced films, documentaries, public service announcements and more to promote safer lifestyle choices and fight the stigma and discrimination associated with HIV/AIDS. We have raised fund and rallied support for various HIV prevention projects led by youth leaders across the world, and believe that this is the generation to change the course of the HIV epidemic. The Foundation is delighted to join forces with Durex on a three-year long campaign ‘Someone Like Me’, to start a global conversation about sex and positive sexual behaviour towards a world free from HIV,” said Ms. Tan Sian Ju, Vice President, MTV, Viacom International Media Networks Asia.
Over the course of the next three years, the campaign strives to break down the myths and barriers that confine sex education by starting a global conversation about sex, sexual health and sex education - a conversation that says 'you are not alone', that 'someone like me' has the same questions, worries and concerns about sex as you do.
Someone Like Me' has been launched across global digital channels, targeting young audiences where they socialise and connect. Durex and MTV Staying Alive Foundation intend to build the someonelikeme.tv hub into the world's largest peer generated content hub on sexual health, education and HIV awareness. The website will be populated with a global crew of young people from around the world who will submit video diaries with their views and stories. To get the ball rolling, Durex Singapore has engaged key online influencers including popular radio personality Boy Thunder, Xavier Ong, Mae Tan and many more who shared their thoughts and fundamentally driving change.

Check out this video:

 Me & Hp

 Tselyn, me, Hp and Dylan.


Time for the PARTY!!!







The World AIDS Day celebration held at The Butter Factory had seen more than 600 party-goers coming together to drive change and to build a HIV-free generation. This celebration was hosted by MTV VJs Hanli Hoefer and Alan Wong, attended by stellar DJ personalities from the AOS Collective group including Andrew T, Dave Does, Hapa, N'fa and Tang. 

Furthermore, to increase HIV awareness among the public, 1,000 condoms and complimentary HIV mobile testing coupons were distributed during the event.

DJ HAPA
 MC N'FA 

 MTV VJ Alan

 MTV VJ Hanli

MTV VJs Alan and Hanli hosting the Someone Like Me Party
Cheers to World AIDS Day!!!

Let's shape a world free from HIV!

All photograghs credits to Viacom International Media Networks 

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2 comments

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