OnlyWilliam

What constitutes in your breakfasts every day? Bread is a norm for me and I will never short-change myself with just plain white bread. Good news for everybody, Swee Heng, the popular confectionery delight, will be opening a new premium bakery in West Mall. Swee Heng is a household name that should ring a bell to the older generations. Dated back in 1989, it is a family start-up business with its first small shop at Yu Hua village located at Jurong East. It was a mere 650sqft and operated with just 5 staff back then. Establishing a strong namesake of delicious confectionaries, and capturing taste-buds of the heart-landers, business grew huge. Swee Heng now boasts of over 20 outlets spread over the island and a 15000sqft factory located at 24 Senoko Crescent that operates round the clock. Swee Heng believes in the concept of a bakery in the shop – ensuring that only the best and freshest products are served to the customers. To widen their reach, Swee Heng attained th...