It’s time to get #BetterWithAge

It’s time to get #BetterWithAge with L’Oreal Men Expert.
Wrinkles, dark circles, eyebags — these are some of the skin problems that become common as we get older.

Studies had shown that 80% of Singaporean Men are aware of ageing and 82% of Men feel the need to address the issue of ageing. Most men think of skincare as a way to address concerns such as blackheads, clogged pores and excess sebum, but they don't really think  skincare for fighting anti-ageing- but it's as important as other aspects like diet and lifestyle! 

 For instance, many of us are often expose to regular exposure to the sun especially when we walk out for our lunch everyday and there are also pollutants which dramatically increases the rate of skin oxidation and the amounts of free radicals.

 This causes damage to the skin's cellular renewal cycles and weaken its structural integrity. The attack by free-radicals can lead to sagging skin, wrinkles and overall skin ageing. Antioxidants protect skin by limiting the production of free radicals, which can damage skin cells. Antioxidants in skin care products can do a lot for the health and appearance of your skin, including reducing the signs of aging.

Recognized as Singapore’s No.1 Mens’ Brand, and No.1 Anti-Ageing Brand for men, L’Oréal Paris Men Expert offers tailor-made technologies for every man’s skin. 


Vita Lift by L’Oréal Paris Men Expert:
Fight 8 Signs of Ageing with the power of French Vine Extract!

Introducing the Vita Lift Anti-Ageing Moisturizer and Eye Serum to fight 8 signs of ageing with the power of French Vine Extract! French Vine Extract, commonly found in red wine, is a powerful antioxidant which helps to combat the ageing process and reverse damage caused by free radicals

The range is the 1st to launch in South East Asia and dermatologically tested on Asian men.


Singapore's most loved men's moisturizer has gotten an upgrade!

NEW Vita Lift Anti-Ageing Moisturizer is a new and improved formula of the previous Vita Lift 5 moisturiser, which is the No.1 Men's Moisturiser in Singapore


The moisturizer performs 8 anti-ageing actions, such as reducing wrinkles and fine lines.

Unlike many other anti-ageing moisturisers which are often thick and heavy in texture,  the NEW Vita Lift Anti-Ageing Moisturizer is lighter and does not leave your skin feeling like an oily mess as it absorbs quickly into your skin (Suitable for use in the day and at night).


With the NEW twist-click lock packaging, you don't have to worry about losing the cap or leakage of product into your bag when you take it with you to the gym or when you go travelling.


The next product I would like to introduce is L'Oreal Paris Men Expert’s 1st Eye Serum!

If you look at the market, there aren't many men's brands which have eye care products. So I was very excited when I saw that L'Oreal Paris Men Expert had launched their 1st Eye Serum!

This is a high quality concentrated eye serum, with a clear and delicate texture, which has been developed to fight off puffy bags, dark circles around the eyes and reduce wrinkles.

It absorbs in seconds and leaves a non-greasy, non-sticky, ultra-light finish. 

This amazing product has also won a beauty award for Best Eye Treatment for the High Flyers category at August Man magazine even before its official launch! 



    How to use: 

    1. Dispense one drop of serum on eye area. 
    1. Smoothen out the serum across under-eye area using metal applicator. This helps to depuff eye bags. 
    1. Pat gently on eyelid and under-eye area using ring finger until fully absorbed. This helps in reducing wrinkles and lightening dark circles.  



The eye serum comes with a specially-engineered metal-tip applicator which allows for easy and more hygienic application as product can be dispensed, applied and massaged into the skin without excessive contact with the hands. 



Usual Price
Moisturizer $25.90 
Eye Serum: $25.90

Enjoy an introductory price of $18.10 each (30% off) for the month of June for both the moisturizer and the eye serum. 

Available at all major retailers



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