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Launch of the Sunshine Enriched White Toastie Thick Slice Bread


Now at home, you can enjoy a crisp, golden-brown, warm toast for breakfast with Sunshine Enriched White Toastie Thick Slice Bread! 

Fans of toasts will tell you that toasting heightens the taste and texture, making it more delicious. Sunshine Bakeries, Singapore’s first commercial manufacturer and marketer of bakery products is proud to announce the launch of the Sunshine Enriched White Toastie Thick Slice Bread.

The process of toasting involves closely exposing the bread to a source of radiant heat for a short time, causing the outer surface to crisp. Toast lovers may debate about the temperature and the amount of time it takes to make a perfect toast. But they will all agree that the crux of it lies in an ideal thickness and scrumptiousness of the bread. In essence, a perfect toast must be thick enough to be deliciously crusty on the surface yet heavenly soft on the inside. It is that delicate balance that gives each bite thesimultaneous delights of crispiness and softness. 

The brand new Sunshine Enriched White Toastie Thick Slice Bread offers the optimal thickness perfected for toasting, intentionally sliced thicker to transform your everyday toast to a fuller experience. With care taken to produce the right density of the bread, Sunshine Enriched White Toastie Thick Slice bread, allows you to fully appreciate the crispy surface and the soft, tender inside when toasted.

Toasting may bring out additional health benefits too. For one, it is known to increase the fiber concentration compared to untoasted bread. Fiber is vital for digestion and aids the body’s general health. In addition, the Sunshine Enriched White Toastie Thick Slice Bread is packed with a host of nutritive goodness such as Vitamins B1, B3 & B3 and Iron. As toasts are a favorite for everyone from growing children to adults, this loaf is also high in calcium. This means for every 2 slices of Sunshine Enriched White Toastie
Thick Slice Bread you get 25% of your daily calcium requirement.*

“While Singaporeans enjoy their bread in a variety of ways, a perfect golden brown toast usually tops the list. At Sunshine Bakeries, we are always innovating to ensure our customers enjoy not just the freshest and healthiest bread, but perfected for their method of consumption as well. What’s more, it fits all toasters”, said Nicholas Koh, Head of Marketing (Private Labels), Sunshine Bakeries and Auric Pacific Marketing.
Today, Sunshine Bakeries produces more than 100,000 loaves of fresh and great tasting bread every day. 

Available in all leading supermarkets, convenience stores and petrol marts, at a suggested retail price of S$1.60 per loaf of 300g.

*Note: recommended daily allowance for adults 19 to 50-year olds
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