Super have recently launched their latest product- ESSENSO™ MicroGround Coffee, the instant beverage giant’s boldest showcase of innovation since they first pioneered the 3in1 instant coffee concept in South East Asia in 1987. Created with a blend of finely ground coffee beans and soluble instant coffee, ESSENSO™ offers the best of both worlds: the taste of freshly roasted ground coffee and the convenience of instant coffee. The first of its kind in the region to use 100% premium Arabica coffee beans, ESSENSO™ is the latest line of instant coffee by Super that is the best in its class.
"The instant coffee market has been primarily driven by incremental variant improvements in product and packaging in the last few decades. We were determined to venture beyond industry norms to offer a revolutionary product, just like we did when we introduced the 3in1 concept to the region," says Elaine Teo, General Manager of Super Group Ltd. "ESSENSO™ is the culmination of our technical capabilities and will transform what consumers think of instant coffee. We have specifically tailored it to suit the changing lifestyles, taste preferences and consumption habits of our customers.
"This goes back to the core of what we do best at Super: producing affordable, high quality instant beverages and products that consumers can look forward to. We’re confident that ESSENSO™ will raise the bar for instant coffee as it is the best of its kind in the market."
The brand name ESSENSO™ is drawn from the essence of coffee that arouses one’s senses. It is set to redefine the category through a renewed drinking experience. Each cup offers the right balance of aroma, taste and body. Deeply aromatic with distinct roasted top notes, the full-bodied coffee is accompanied by a rich coffee aftertaste that lingers on the palate. Its smooth and creamy mouthfeel is complemented by a layer of luscious coffee foam that is often missing in instant coffee.
The manufacturing processes are testament to the company’s technical expertise and commitment to quality excellence. Premium Arabica coffee beans are carefully selected before the beans are roasted at precise temperatures and durations. They are then finely ground using MicroPlus™, a proprietary grinding technique developed by in-house engineers. The technique grinds the beans at low speed in an oxygen-free and ultra-low temperature environment, which preserves the natural aromas and oils—the essence of coffee beans. The finely ground beans are then blended with premium instant coffee, also made with 100% Arabica coffee beans, to deliver a platinum standard in instant coffee.
ESSENSO™ MicroGround Coffee represents the company’s step towards refreshing its offerings to appeal to the modern and discerning consumer. It is available in two variants, 3in1 and 2in1 Coffee & Creamer, at all leading supermarkets and convenience stores island-wide. Each packet contains 25 sticks and retails at S$7.20.
ESSENSO™ MicroGround Coffee – 3in1ESSENSO™
3in1Blend of soluble instant coffee powder, microground coffee, sugar and creamer.The signature 3in1 blend delivers a deeper aroma with a distinctive roasted note and a richer coffee that leaves a lingering aftertaste.
25g Packet – 25g x 25 sticks
MicroGround Coffee – 2in1 Coffee & Creamer
Blend of soluble instant coffee powder, microground coffee and creamer.A smooth and creamy brew with no sugar added. This blend appeals to coffee lovers who prefer an intense coffee taste with a roasted aroma that lingers with every sip.
400g Packet – 16g x 25 sticks