Timberland SS16: The Wharf District - the Weathered Storm and Pier 24 collections
Timberland’s journey along the Modern Trail stops at the Wharf District for Spring 2016, where city streets meet the water’s edge. The global “Made for the Modern Trail” marketing campaign, first introduced in Fall Winter 2015, redefines what it means to be outdoors – from downtown neighbourhoods to the shore and everywhere in between.
Timberland’s versatile collection of footwear, apparel and accessories infuses the brand’s heritage into adaptive pieces that embody a modern, crafted aesthetic. Taking consumers throughout their everyday adventures, the Timberland Spring 2016 collection looks at home on a rooftop deck with friends, outside for a hike or out on a stormy urban adventure.
“Timberland’s consumers today are looking for everyday adventures in and outside of the city,” explained Jim Davey, Vice-President of Global Brand Marketing for Timberland. “Inspired by wharf districts around the world, Timberland Spring 2016 Collection delivers adaptive style and versatility for any outdoor occasion.”
Always changing and never predictable, the waterfront is a place where weather is a central figure and Timberland provides the versatility needed across footwear, apparel and accessories in four distinct capsules – Weathered Storm and Pier 24 (from now till end-March 2016), and Portside Blue and Saltwater Tides (from April to end-June 2016).
With Singapore being an island surrounded by the sea and tropically unpredictable weather, there is no doubt that the Wharf District would be perfect to tide us through this new season in style.
THE WEATHERED STORM COLLECTION (from now to mid-February 2016)
Lightweight layers, rugged styling and just the right amount of water protection allow you to thrive on or off the coast, regardless of the weather. Returning home dry and stylish
after a day out along the coast or trekking through a morning rainstorm, this collection is ready for the next adventure.
THE PIER 24 COLLECTION (from mid-February to end-March 2016)
Timberland’s second capsule for Spring 2016 is the Pier 24 Collection that embodies life near the water: a place where fun-filled days intersect with night time adventures, where the city meets the sea, and friendships flourish.
Mixed media materials and intricate textures outfit this collection for a seamless transition from rugged days to refined nights. This collection is the ideal combination of performance and style, offering the ultimate in protection and comfort while still being lightweight and versatile.
Timberland is a global leader in the design, manufacturing and marketing of premium footwear, apparel and accessories for the outdoor lifestyle. Best known for the original yellow boot introduced in 1973, Timberland today outfits consumers from toe-to-head, with versatile collections that reflect the brand’s rich heritage of craftsmanship, function and style. Timberland markets lifestyle products under the Timberland® and Timberland Boot Company® brands, and industrial footwear and workwear under the Timberland PRO® brand.
Its products are sold throughout the world in leading department and specialty stores as well as company-owned retail locations and online. Timberland’s dedication to making quality products is matched by an unwavering commitment to environmental and social responsibility – to make things better for its products, the outdoors, and communities around the globe. To learn more about Timberland, a brand of VF Corporation (NYSE: VFC), please visit www.timberland.com.sg or follow us along the modern trail @timberland.