Nourishing Generations with the Pure Goodness of Fresh Milk

For 80 years, MAGNOLIA has been devoted to nurturing good health through the pure goodness of milk. It comes as no surprise that the brand has earned its accolades as one of Singapore’s most trusted brands in championing nutrition for all ages. The first 1000 days in one’s life lay the foundation for good health at the later part of life. The intake of nutrient-rich food during this time is not only essential to ensure that a child reaches his/her full potential, but also inculcates good nutritional habits which help children to adopt well-balanced dietary practices as they grow up.

“Many parents are often concerned about the nutrition of their children, especially after weaning off breast milk. For toddlers, fresh cow’s milk makes an excellent source of nutrients to supplement their solid food diet. It is rich in calcium which is an essential mineral to support their bone development. It contains a good mix of carbohydrates which provide the energy they need all day and proteins which fuel their growth. It is also advisable to feed toddlers below two years of age full-cream milk because its fat content is critical in children’s brain development. In addition, toddlers have very high energy requirements for growth compared to the volume of food and fluids which they are able to consume on a daily basis. As such, it is important for them to take full cream milk as fat is an energy dense nutrient,” said dietitian Derrick Ong, Founder of Eat Right Nutrition Consultancy.

Research further supports the benefits of introducing fresh milk early. A study published in the Journal of the American Dietetic Association (2008) showed that children who drink milk had higher overall intakes for nutrients such as calcium, phosphorus, magnesium, potassium and Vitamin A than those who do not drink milk. These are important nutrients for the growth and development of children. Many mothers across generations have stood by the goodness of MAGNOLIA for its quality of milk that has been consistent throughout the years. The brand has championed nutrition amongst children and adults since its inception in 1937.

Many parents of today will have fond memories drinking milk from the iconic MAGNOLIA pyramid packs when they were growing up as part of the School Milk Programme. Today, MAGNOLIA remains dedicated to promoting nutrition for the body and mind for both children and adults with its extensive portfolio of products that cater to all palates and lifestyle needs. From a selection of MAGNOLIA Fresh Milk and MAGNOLIA Lo-Fat High-Cal variants to MAGNOLIA Plus range that combines the goodness of Oats or Omega-3 with milk, there is always something for everyone in the family. Both the MAGNOLIA Lo-Fat Hi-Cal and MAGNOLIA Plus range have been certified as Healthier Choice by Health Promotion Board (HPB). MAGNOLIA milk is also available in UHT format which offers convenience and healthy nutrition whether in a lunch box or for families to share. The MAGNOLIA Smoo Milk range was launched as part of the UHT Milk portfolio to cater to the nutritional needs of children from 3-6 years of age in a fun pack. Available in yummy vanilla, strawberry, and chocolate flavours, kids are delighted by the delicious taste of MAGNOLIA Smoo Milk which is higher in calcium, with taurine, vitamins A and D3, which are the important nutrients children need for healthy growth.

Reminisce the Good Old Days with MAGNOLIA

In the spirit of celebrating MAGNOLIA’s 80 years of heritage, MAGNOLIA is giving away an exclusive MAGNOLIA Bean Bag (1mx1mx1m) in the shape of the iconic pyramid pack (worth $200) daily. To participate in the lucky draw, consumers simply need to purchase $5 worth of MAGNOLIA milk and yoghurt smoothie and send the following requisite information via SMS to 73333: MAGNOLIANameNRICReceipt Number. Receipts dated from 1 to 31 August 2017 will be qualified for the lucky draw. Each receipt can be submitted only once at any day between 1 August 2017 to 17 September 2017. Winners will be announced on MAGNOLIA’s Website ( on 29 September 2017. Consumers also stand to win a PHILIPS Mini Blender HR2874 (worth $79). MAGNOLIA is giving away 80 units of these. Terms and conditions apply. For more information, please visit



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