NUTELLA CELEBRATES… YOU. Nutella launches #YourNutella Campaign to thank its loyal customers

Understanding that a name is a very big part of a person’s identity, Nutella wanted to pay tribute to what makes us all special. At the same time, the brand wanted to say thank you to all its customers for being loyal to the brand. And that’s how the #YourNutella campaign was born.

Thank you Nutella for printing my name "William" on the Nutella Jar!

So how did my name came about?
Although my name "William" is a common name but I love it a lot!

When I asked my parent how my name came about, they said it was suggested by my neighbour who was a christian. So since young, I had this name all along and even on my NRIC...
And even on my blog if you realised...

Fresh from the successes of #YourNutella in both Europe and the Middle East, the Singapore campaign aims to get people to share their stories through the @NutellaSEA instagram handle and #YourNutella. They want to hear stories from fans about what their name means to them, or their stories and memories of Nutella.

“For many, Nutella has been a huge part of their childhood, as they enjoyed the spread at breakfast. We recognize the role we played in their lives growing up, and thought it would be great for us to say thank you to our fans for their years of support. Everyone’s name is unique, just like our friendship with our fans and we hope that our #YourNutella campaign would convey our gratitude for their support”, shares Fabian Heymer, Brand Manager for Nutella South East Asia.

Where can you get a customised Nutella Jar too?
The launch event will be held at Bugis Plus (Level 2, Atrium) from September 7 – 13 (11am-9pm daily), where fans will be able to purchase jars of Nutella at $5 and have the option of personalizing their jar at the YourNutella factory onsite. From October onwards, participating supermarkets will also carry the name label standees, with selected stores running promotional events for fans to get their own name labels.

For fans that are unable to find their names in the standees, the website will launch on Sept 14. This will allow anyone to customize their own labels and have them sent through snail mail to their address.

Perfect gift for friends and loved one!!!
You can customize one as a gift and surprise them.

For those who want to contribute to the campaign, take a picture and tell your story, then tag the @NutellaSEA Instagram account with #YourNutella.



  1. Hi, for this we only get the bottle right? Is there any way one can get it as a gift package with the box & knife as well without participating in the contest? Thanks!

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