Italian luxury lifestyle brand Furla unveiled its new 1,600-square-feet flagship store, the largest in the Southeast Asia, at Singapore’s prominent luxury shopping destination, The Shoppes At Marina Bay Sands (#B2-108A) on September 3, 2015. Hosted by Furla CEO Eraldo Poletto, the grand opening cocktail and after-party celebrated the milestone in the brand’s expansion with its sixth store in Singapore, as well as showcased the debut of Furla Men’s bags collection, alongside the Fall/Winter 2015 Women’s collection.
More than 200 invited guests, which included key fashion editors, stylists, celebrities and fashion opinion leaders, turned up in anticipation to experience the luxurious and contemporary flagship store and to get upclose and personal with the joyful, contemporary Italian creativity of the new season’s bags and accessories collection for both women and men.
Some of the guests, who turned up in support of the Italian luxury lifestyle brand and were seen togging Furla bags, included homegrown singers Tay Kewei and Kelly Poon; actors Lawrence Wong and Ong Ai Leng, media personality Diana Ser; renowned film-maker Royston Tan; hosts Paul Foster and Richard Herrera; radio DJs Tabitha Tauser and Melody Chen, ex-National swimmer-turned-actor Russell Ong; Miss Singapore Universe 2014, Rathi Menon; models Fiona Fussi and Iman Ahmad; and style icons Tracy Phillips, Mae Tan, Dawn Yang, Annabel Tan and Jayne Tham.
“We are very happy to see so many friends and supporters of Furla at the event, “said Mr. Poletto. “It is a magical moment for us to bring the World of Furla with this new flagship store in Singapore, especially for our loyal customers, who appreciate the creativity of Italian contemporary style and the quality of the craftsmanship of our wide range of products.”
The store was officially opened with a ribbon-cutting ceremony and a Prosecco toast by Mr. Poletto; Ms. Vitalba Gammicchia, Head of the Commercial office of the Italian Embassy; Ms. Lindsay Nicholas, Executive Director of Retail Marketing, Marina Bay Sands; Mr. Alessandro Bartoli, CEO, Asia Pacific Furla; and Mr. Gerald Fang, Founder of Opticsflair, the Official Distributor of Furla Singapore.
Guests were able to immerse themselves into Furla’s new season’s theme of ‘Explosion of Joy” through the colourful set-up and décor with Furla’s best-selling bag, the Metropolis; fresh elegant flowers and specially-designed sweets by Singapore’s renowned chef and culinary stylist, Ms. Janice Wong. Guests were also able to take photos with models who mingled freely and carrying Furla Fall/Winter 2015 signature bags.
An after-party was held at Caffé B, where guests were treated to a visual spectacle of a specially-designed Furla “Garden Space” decked with vibrantly-coloured Metropolis bags at the entrance of the restaurant as well as a customised edible art installation of colourful and geometric-shaped candies that guests were able to partake.
It was definitely a sweet ending to a great night and the beginning of even sweeter things to come for Furla.
FURLA FLAGSHIP STORE CONCEPT
The new flagship store drew inspiration from the architectural details of the beautifully restored 18th century Villa in Bologna. The store interiors interpret Italian lifestyle in a contemporary way, combining creative spirit, cultured design and timeless elegance for a superior customer experience.
Behind the glass doors is an elegant space, imbued with natural nuances and pastel tones, accented with soft and warm lighting, forged from quality materials, such as rosewood and Italian travertine marble, opalescent glass and brass finishing. Here, once again, “Creativity speaks Italian” through the Villa’s historical elements, such as the architraves of the doors and the frames of the walls and ceilings, masterly transformed into a retailing concept which conveys the collection’s mood in a more luxurious, refined and intimate setting.
Full of energy and vibrant colours, Furla Fall/Winter 2015 Collection adds splashes of excitement and joy to the store’s classic yet contemporary palette.
The new Furla flagship store is located at The Shoppes At Marina Bay Sands, Canal Level,
#B2-108A. Opening hours: 10.30am to 11pm; Tel: 6688 7120
Furla stores in Singapore are located at:
1. ION Orchard - 2 Orchard Turn, #03-01 S(238801)
2. Paragon - 290 Orchard Road, #02-38 S(238859)
3. Raffles City - 252 North Bridge Road, #01-06 S(179103)
4. Takashimaya S.C - 391A Orchard Road, Level 2, S(238873)
5. VivoCity - 1 HabourFront Walk, #01-191, S(098585)
6. The Shoppes @ MBS - 10 Bayfront Avenue, Canal Level, #B2-108A, S(018956) NEW!