American Eagle Outfitters celebrates successful Singapore opening‏

American Eagle Outfitters (AEO), America's favorite jeans brand, officially opened its first store at VivoCity on Friday, 19 June 2015. I'm honored to be invited to the exclusive Media Preview Party which was held on 18 June. At the event, I saw many members of the media, fashion influencers and invited VIP guests, with more than 300 attendees throughout the evening.


Joshua Tan and Tosh Zhang of 'Ah Boys to Men' fame also made celebrity appearances at the store to grace the event.



Spanning 4,000 square-feet, the flagship boutique featured rugged and natural building materials portraying the AEO concept that encourages you to "be yourself" and "live freely". American culture influences and varsity styles were also prominent in the design concept. Guests were amongst the first in Singapore to browse and purchase the latest designs from the AEO Summer 2015 Collection.











The new AEO store at VivoCity also featured an exceptional selection of denim washes and fit styles that left shoppers spoilt for choice. From cuts such as Slim Straight, Super Skinny and Original Taper for men to Jeggings, Skinny and Boy Jean for women, the AEO Jeans line was definitely the star of the show.


From 7pm, guests started arriving in high spirits and the VivoCity Basement 1 level was buzzing with activity as they explored the new boutique grounds. Models dressed in trendy outfits from the AEO Summer 2015 Collection interacted with the crowd, carrying fun AEO photo props and taking selfies with the guests.



From 7pm, guests started arriving in high spirits and the VivoCity Basement 1 level was buzzing with activity as they explored the new boutique grounds. Models dressed in trendy outfits from the AEO Summer 2015 Collection interacted with the crowd, carrying fun AEO photo props and taking selfies with the guests.


To mark the opening of AEO's first boutique in Singapore, Sonia invited StarThreeSixty CEO Mr. Andy Chaw, StarThreeSixty Senior Vice President (Brands) Mr. Ken Liew and AEO representative Mr. Kareem Gahed to the stage front for the ribbon-cutting ceremony.



With the store officially open, guests mingled freely and participated in activities such as ice air hockey and foosball as the DJ set played on.

Guests could also collect AEO tattoos in five different designs to wear. Throughout the evening, many guests gave kudos to the Summer 2015 Collection and were seen picking their favourite items to try on or purchase. As the guests browsed the racks, they were treated to chilled bottles of Desperados and glasses of champagne served alongside treat bags of popcorn, irresistible Krispy Kreme doughnuts and canapés such as Wagyu beef burgers and grilled prawn skewers.

Besides editors and members of the fashion, lifestyle and entertainment media who turned up in full force, familiar faces spotted at the Media Preview Party include radio DJs Daphne Khoo, Heng Kae In, Joakim Gomez, Tabitha Nauser and Xie Jia Fa; models Fiona Fussi and Henrique Fukuoka; MTV VJ Hanli Hoefer; singer Jonathan Chua from The Sam Willows; SEA Games 2015 celebrity ambassador Russell Ong; TV host Richard Herrera; actors Keagan Kang and Paul Foster; influencers Benjamin Toh, Cynthia Lee Mcquarrie, Iman Fandi Ahmad, Jon Yongfook, Jonathan Raedeke, Justin and Vanessa Vanderstraaten, Maia Lee, Randy Toh and Soh Pei Shi; and celebrity stylists Annie Chua, Jerome Aswathi, Lionnel Lim, Marcus AC, Sharon Tan and Trey Wong

AEO Singapore Opening Specials



To celebrate its first store opening in Singapore, AEO rewarded the first 400 persons in line at its store on Opening Day, 19 June. The first 10 persons received $100 vouchers; the next 50 received $50 vouchers and the next 100 received $20 vouchers. The following 550 persons in line drew lots to win either an exclusive AEO tote bag or an AEO notebook.

With a minimum of $80 nett spend in a single receipt, shoppers will receive a free AEO tote bag, while stocks last. Citibank Credit cardmembers are entitled to enjoy 10% off regular-priced items from 19 June to 12 July 2015. Terms and conditions apply. From 20 to 21 June, AEO will also be organizing various activities within VivoCity mall to excite shoppers. These include an appearance by DJ Pixie Dub from 3 - 6pm, opportunities to take selfies with roving models from 12 - 2pm and 5 - 7pm and additional AEO voucher giveaways.

American Eagle Outfitters is located at VivoCity (#B1-06/07) and opens from 10.30am to 9.30pm daily.
Tel: 6376 9302
Facebook: www.facebook.com/AmericanEagleSingapore 
Instagram: @AmericanEagleSG / #AEOsg

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