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Showing posts with the label Asia Pacific Breweries

GUINNESS® CLAIMS A WORLD RECORD TITLE FOR THE “LONGEST BAR SLIDE”!

Thanks Guinness for inviting me to their  GUINNESS Draught in a Bottle Launch Party last night at House of Timbre! History was made by the brand as it celebrated the launch of the sleek, new GUINNESS Draught in a Bottle in Singapore  GUINNESS® Singapore created history last evening by achieving a Guinness World Records™ title for the “Longest Bar Slide” at the launch of its new GUINNESS Draught in a Bottle (GDIB) variant.  The exclusive event was attended by over 350 guests at the House of Timbre who witnessed Guinness fan Jeffrey Ng, handpicked by the brand, slide the new 330ml GUINNESS Draught in a Bottle 14 metres and 10.4 centimetres down the specially constructed bar slide to establish the world record. With 10 metres set as the minimum mark to achieve the new Guinness World Records title for the “Longest Bar Slide”, five GUINNESS fans were pit against each other in a round-robin format to clinch the title. Rallied by a supportive crowd a...

Asia Pacific Breweries- The CHEERS Challenge

Have you been a responsible drinker? Do you toast to right people? Do you drink on empty stomach? It is important to set some RULES for yourself when drinking. Be responsible to yourself! You will have fun if you made the good choices and good cheer! Have fun drinking, cheers! Here is a customised online game developed by Asia Pacific Breweries (APB) as a fun way of engaging consumers (who are of legal drinking age) by encouraging them to make good choices towards responsible drinking without compromising on the fun factor.! Take part in THE CHEERS CHALLENGE ,and stand to win Sony Cybershot cameras, iPads, or even a dream holiday for two! Go into The CHEERS Challenge and start playing now!!! (Deadline: 1 May 2011) In this game, your aim is to toast the right characters quickly and accurately, based on their individual descriptions. If you toasted to the wrong person, you will lose mug, so be CAREFUL who you are toasting! For instance, it’s ok to toast sensible drinkers like Betty ...