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Showing posts with the label Sunglasses

Pick your right eyewear at T.O.T. at Jem today!!!

Last weekend, I was invited to T.O.T Opening Event held at Jem, the new shopping mall at Jurong East! T.O.T 50 Jurong Gateway Road, #03-43, JEM Singapore, Singapore 608549 So what does T.O.T. means? T.O.T. means The Optique of Tomorrow. T.O.T.  heralds a bold direction in local eyewear retail industry by marrying designer eyewear brands from more than 10 countries with the provision of professional optometry consultation in one store. Each designer eyewear brand under T.O.T pulsates with its own personality derived from authentic inspiration from pop culture, urban lifestyle, art and design. The shop also sell brands like:  Tart Optical- Worn by James Dean in 1950s and popularized by Johnny Depp in the movie, Secret Window.  grafik:plastic- Korean brand well-loved for it versatility by K-Pop stars such as Big Bang, 2NE1 and Wondergirls.   Carrera- Named after the races in Central America, to showcase racing as an attitude for peo...

POLAROID EYEWEAR LAUNCH IN SINGAPORE

 Thanks Polaroid for inviting me to their event recently! The name Polaroid refers to the invention that changed the world of technology and optics - especially the polarized lenses. Polaroid has become a renowned global sunglasses brand, trusted all over the world for premium Polaroid lenses and wearable design. A world leader in polarized lens technology and is one of the world’s best known and most trusted eyewear brands. SINCE 1937 75 years of innovation and passion INTRODUCTION It was 1929 when the scientist Edwin Land invented the first synthetic polarizing filter, a breakthrough invention that is still the basis of all polarized eyewear, photo lenses and screens manufactured today. In 1937 Edwin Land founded the Polaroid Corporation and the Polaroid brand was born. Mass production of Polaroid sunglasses began in earnest. This created a new market for fashionable polarized eyewear which Polaroid has dominated through the decades. In April 2012, Polaroid Ey...