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GUINNESS® SINGAPORE JOINS MORE THAN 55 COUNTRIES TO CELEBRATE THIS YEAR’S ARTHUR’S DAY™ A concert at The MAX Pavilion featuring renowned regional artistes will be held as part of the global music event inspired by the legacy of Arthur Guinness GUINNESS® unveiled plans for its first Arthur’s Day™ celebration in Singapore, with a Guinness Arthur’s Day Concert to be held as the highlight event on 28th September 2012 at The MAX Pavilion, Singapore EXPO. Celebrated globally for the fourth year, Arthur’s Day is an annual music event which celebrates those who, like GUINNESS founder Arthur Guinness, are distinctive, bold and epitomise the concept “Made of More”. It is also a celebration of Arthur Guinness’ legacy and the much loved GUINNESS brand. The Arthur’s Day celebrations was first organised in 2009 to coincide with the 250thanniversary of the signing of the original lease at St. James’s Gate in Dublin, Ireland. Set to be the biggest Arthur’s Day yet, this year’s edition will take ...