JWEL, a Royal Treat by F&N Creameries Singapore

A worthy dessert is an indulgence fit for royals. Ice cream lovers can now enjoy the taste of royalty with JWEL, The Ice Cream Empire, created by F&N Creameries Singapore. JWEL introduces five fascinating nobles, each representing a distinctively delicious, premium ice cream treat. Decadently coated in thick, almond-flecked chocolate, every stick exudes its own indulgent twist to the classic flavours of Vanilla, Tiramisu, Double Chocolate, Caramel and Black Forest. Each regal stick of JWEL ice cream offers a luxurious, immersive experience of delicious decadence and intriguing imagination.

The Story

The legend of JWEL is a tale as old as time, with plots and twists as thick and delicious as each creamy bite. The depth and complexity of each royalty mirrors the intensely sophisticated taste of the JWEL royal ice cream. Each vividly patterned ice cream wrapper bears a golden crown, the title of its creator and unique motifs that hold subtle clues to their flavours and places of origin.

Each member of the ice cream aristocracy is unique in his or her right, having their own quirky personalities and curious idiosyncrasies.

-The Decadent Duke of Vanilla

-The Curvaceous Countess of Tiramisu

-The Delectable Duchess of Double Chocolate

-The Extravagant Earl of Caramel

-The Brazen Baron of the Black Forest

An Ice Cream that Changes the Rules of Luxury

JWEL offers a unique experience by turning the rules for the ice cream category on its head, unafraid to upend conventional rules. What’s in a name, by any other word would it be just as regal? The JWEL name itself bends the rules, shortening the accepted spelling and putting a new twist on luxury with a diamond. True connoisseurs, seekers of indulgence, are rewarded for daring to be different with a kindred sense of humour and wit that mirrors their own. JWEL know the ultimate luxury is a touch of irreverence.

Announcing the Arrival of JWEL: Entertaining Your Tastebuds

The JWEL royals are well-loved because they know how to satiate their subjects. With the help of their mischievous, fun-loving and ever resourceful Jesters, the perfected sweet creations from the wondrous range are now available for everyone to savour.

Look out for the JWEL Royal Booth when they make their appearances at hyper/supermarkets and selected 7-Eleven stores for the public to sample the JWEL Vanilla flavoured ice cream.

Ride in luxury, courtesy of the JWEL royalties, on a free shuttle service along Orchard Road on Saturdays and Sundays for 4 weekends starting from 12 April 2014, 2pm to 6pm. The special rides are decked with golden fabric and designed to look like a grand hall, complete with Class 95 DJs and JWEL Jesters on deck to entertain the crowd.

Win a Trip to Stay in a Castle!

Last but certainly not least, a lucky consumer will win the opportunity to live in a castle. Between July and August 2014, F&N Creameries Singapore will hold a lucky draw contest affording the top winner a once-in-a-lifetime experience of staying in a real life, medieval castle. Specifics of the contests will be announced shortly.

Where to Find JWEL Ice Cream Sticks

The JWEL royal range is available at a suggested retail price of S$2.95 per stick in selected 7-Eleven stores. These enjoyable treats are also available in four-stick multipacks in all hyper/supermarkets for a suggested retail price of S$9.80.

About Fraser and Neave, Limited (星狮集团)

Established in 1883, Fraser and Neave, Limited (F&NL) is a leading Asia Pacific Consumer Group with expertise and prominent standing in the Food & Beverage and Publishing & Printing industries.

Leveraging its strengths in marketing and distribution; research and development; brands and financial management; as well as years of acquisition experience, F&NL provides key resources and sets strategic directions for its subsidiary companies across both industries.

Listed on the Singapore stock exchange, F&NL ranks as one of the most established and successful companies in the region with an impressive array of renowned brands that enjoy strong market leadership. F&NL is present in 12 countries spanning Asia Pacific, Europe and the USA, and employs close to 9,000 people worldwide.

For more information on F&NL, please visit www.fraserandneave.com

INTERVIEW WITH MR WORLD SINGAPORE 2022 (SENIOR): S3 UMAR ABDUL HAMID

1) During your entire time of Mr World Singapore 2022 from the time you auditioned till you won the title, tell us - what was the most overwhelming moment for you? Personally, as the grand final day drew nearer, and diet and water had to be stricter, it was hard trying to keep up with the nutrition portion as well as the rest and recovery portion. Aside from that, i was starting to feel a little more anxious that i should and a huge part of it was because i invited my mother to be part of the audience and i wanted the event to be memorable for her. But i guess everything was worth it in the end. 2) What was the prep process like? From the auditions all the way to the Grand Finals, i knew i had to step up as prior to the audition, i let myself go quite abit because of the fact that i was juggling between work and handling my 3 children. But i guess after the audition. i made a clear intent to give 100% to get ready for the grand finals and since then, i made more conscious de...

Hotel Nikko Bali (Oceanfront Suite) - Best Hotel in Nusa Dua

Waking up to ocean view is no longer a dream when you stay in Hotel Nikko Bali’s Oceanfront Suite . Boasting a mixture of Balinese wooden style and modern comfort, the suite offers a private balcony with full view of the glorious Indian Ocean. Reception counter for check-in and check-out The bed was very comfy and the sheets were crisp and clean. The room is 86 sqm (926 sqf) and comes with a King Bed. There is a big sofa and a table in the middle of the living room. The balcony is spacious and good for chilling and enjoying fresh air. If you wake up early around 6.20am in the morning, you be able to catch beautiful sunrise from the balcony too! The en suite bathroom come with a bathtub and a window view overlooking ocean. There is cable TV to keep guests entertained. There was also a safe, hairdryer, room slippers, hangers and an iron and ironing board in the closet. Amenities were provided. There were toothbrush, comb, sewing set, cotton, shower cap, soap, razor, shampoo, c...

INTERVIEW WITH MR GRAND SINGAPORE 2022: JOEL CHUA (NO.8)

1) During your entire time of Mr World Singapore 2022 from the time you auditioned till you won the title, tell us - what was the most overwhelming moment for you? To be honest, it was when i saw my friend Stanley give the most touching proposal on coronation night. It really made me tear up seeing how emotional he got while on his knee 2) What was the prep process like? The prep process was pretty vigorous nearing towards the end, as there were many events to go for and practices to attend. Though vigorous, I felt that they were all enjoyable with the class of 2022 around. 3) Are there any nervous moments and stress factors during the competition and how did you deal with it? Yes definitely, Im always nervous whenever there is a Q&A segment as im afraid I’ll freeze up on stage or not be able to give a satisfactory answer. I guess how I dealt with it was to just let down my shoulders and enjoy the moment. Being relaxed and just being myself because that’s what people want to see! 4...

OnlyWilliam

Search This Blog