Skip to main content

Open Up with SPG Keyless Mobile Check-in


It’s a mobile office. It’s a virtual wallet. It’s a lifeline. And now, it’s a hotel room key.

Today, the smartphone will get a whole lot smarter – especially while on the road. Starwood Preferred Guest® (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), introduces SPG Keyless, the hospitality industry’s first mobile, keyless entry system allowing guests to use their smartphone as a key.

Rolling out to Aloft, Element and W Hotels around the globe, SPG Keyless makes its official debut today in 10 hotels in markets including Beijing, Hong Kong, New York, Los Angeles and Doha.

SPG Keyless is a groundbreaking turning point in the traditional hotel experience, redefining the age-old way guests arrive and check-in to their rooms. SPG Keyless – powered by the SPG app – enables guests to bypass the front desk (where available), go directly to their room and unlock their stay with a simple tap of their smartphone.

“Not only does SPG Keyless alleviate a perennial pain point for travelers, but it also transforms the first interaction with our guests from one that is transactional to something more personal,” said Frits van Paasschen, Starwood’s President & Chief Executive Officer. “This is just the beginning, because through mobile we have the opportunity to marry high tech and high touch to transform the hotel experience in many exciting ways.”

SPG Keyless goes live Wednesday, November 5th at the following hotels: Aloft Beijing, Aloft Cancun, Aloft Cupertino, Aloft Harlem, W Doha, W Hollywood, W Hong Kong, W New York-Downtown, W Singapore and Element Times Square. Starwood will rapidly rollout SPG Keyless with plans for it to be available on 30,000 doors in 150 hotels around the globe by early 2015 across Aloft, Element and W hotels. SPG Keyless is available to SPG members who book a hotel room through one of Starwood’s channels (hotel websites, SPG.com, the SPG app or customer contact centers).



HOW IT WORKS

SPG Members must register their phone once through the SPG App and allow push notifications.
After booking a reservation at a keyless hotel and approximately 24 hours before arrival, SPG members are invited to opt-in to SPG Keyless.

Guests will receive a push notification noting that they are checked in and the SPG App will update with his/her room number and Bluetooth key when the room is ready.

Upon arrival at the hotel, the guest can completely bypass the front desk (where available) and go directly to his/her room.


After ensuring his/her Bluetooth is enabled, the guest simply opens the SPG App, holds the smartphone to the door lock, waits for the solid green light and enters the room.

SPG Keyless is an evolution of Starwood’s Smart Check-In, another industry-first that debuted at
Aloft hotels in 2011, allowing guests to bypass traditional check-in and access their rooms with a RFID-equipped key card. Building upon those early learnings to develop SPG Keyless, Starwood tapped the world’s largest lock manufacturer, Assa Abloy, to create an all-new, Bluetooth-enabled lock as well as keyless software, which are designed to securely recognize and connect with a guest’s mobile device.

In addition to the aggressive keyless rollout schedule, Starwood is simultaneously piloting innovations for the next wave of upgrades to the SPG App, which will support and enhance SPG Keyless. These upgrades aim to not only empower guests to control aspects of their stay, but equip hotel associates with the tools they need to continue Starwood’s legacy of personalization and provide meaningful, custom services away from the front desk.
For more information on SPG Keyless, please visit spg.com/keyless.

Join the conversation at @SPG or @StarwoodBuzz #spglife

Comments

Post a Comment

Popular posts from this blog

INTERVIEW WITH MR WORLD SINGAPORE 2022 (SENIOR): S3 UMAR ABDUL HAMID

 1) During your entire time of Mr World Singapore 2022 from the time you auditioned till you won the title, tell us - what was the most overwhelming moment for you? Personally, as the grand final day drew nearer, and diet and water had to be stricter, it was hard trying to keep up with the nutrition portion as well as the rest and recovery portion. Aside from that, i was starting to feel a little more anxious that i should and a huge part of it was because i invited my mother to be part of the audience and i wanted the event to be memorable for her. But i guess everything was worth it in the end.  2) What was the prep process like? From the auditions all the way to the Grand Finals, i knew i had to step up as prior to the audition, i let myself go quite abit because of the fact that i was juggling between work and handling my 3 children. But i guess after the audition. i made a clear intent to give 100% to get ready for the grand finals and since then, i made more conscious de...

Hotel Nikko Bali (Oceanfront Suite) - Best Hotel in Nusa Dua

Waking up to ocean view is no longer a dream when you stay in  Hotel Nikko Bali’s Oceanfront Suite . Boasting a mixture of Balinese wooden style and modern comfort, the suite offers a private balcony with full view of the glorious Indian Ocean. Reception counter for check-in and check-out The bed was very comfy and the sheets were crisp and clean. The room is 86 sqm (926 sqf) and comes with a King Bed. There is a big sofa and a table in the middle of the living room. The balcony is spacious and good for chilling and enjoying fresh air. If you wake up early around 6.20am in the morning, you be able to catch beautiful sunrise from the balcony too! The en suite bathroom come with  a bathtub and a window view overlooking ocean. There is cable TV to keep guests entertained. There was also a safe, hairdryer, room slippers, hangers and an iron and ironing board in the closet. Amenities were provided. There were toothbrush, comb, sewing set, cotton, shower cap, soap, razor, shampoo, c...

INTERVIEW WITH MR GRAND SINGAPORE 2022: JOEL CHUA (NO.8)

1) During your entire time of Mr World Singapore 2022 from the time you auditioned till you won the title, tell us - what was the most overwhelming moment for you? To be honest, it was when i saw my friend Stanley give the most touching proposal on coronation night. It really made me tear up seeing how emotional he got while on his knee 2) What was the prep process like? The prep process was pretty vigorous nearing towards the end, as there were many events to go for and practices to attend. Though vigorous, I felt that they were all enjoyable with the class of 2022 around. 3) Are there any nervous moments and stress factors during the competition and how did you deal with it? Yes definitely, Im always nervous whenever there is a Q&A segment as im afraid I’ll freeze up on stage or not be able to give a satisfactory answer. I guess how I dealt with it was to just let down my shoulders and enjoy the moment. Being relaxed and just being myself because that’s what people want to see! 4...