St. Patrick's Festival is back again!!!

March 07, 2016

St. Patrick's Festival is back again!!!

The much-anticipated St. Patrick’s Festival is back again this year! GUINNESS invites you to gather your friends for a celebration of great food and music from 1 to 20 March, fans can look forward to an exciting three-week line up of activities and great GUINNESS Draught promotions happening all across the island. With rocking music performances and a host of drink and food specials at participating bars, there’s no better occasion to come together over a pint of GUINNESS with your friends.

A culmination of the March festivities will be the St. Patrick’s Street Festival taking place at Boat Quay and the adjacent Circular Road. Supported by GUINNESS, the Official Beer of the event, the fun-filled St. Patrick’s Street Festival will kick-off on 19 March and conclude in the iconic St. Patrick’s Day Parade on 20 March.

20,000 complimentary Guinness Draught pints

To give you even more reason to come together and celebrate, make a date with your friends and have a round on GUINNESS this St. Patrick’s Festival! 20,000 complimentary pints of GUINNESS Draught will be up for grabs; that’s some 8,800 litres of GUINNESS goodness given away over three weeks!

From 1 to 20 March, fans over the age of 18 simply need to send an SMS with their NameNRIC to 8151 5555 to enjoy a complimentary pint of GUINNESS Draught. Each successful application will receive an SMS notification that can be presented for verification and pint redemption at participating bars and outlets. For the full list of participating outlets and bars, please visit http://stpats2016.com.sg/

“Each year, thousands of GUINNESS fans from around the world come together to join in the fun and festive buzz of the iconic St. Patrick’s Festival. This year, we want to share the St Patrick’s cheer in Singapore by offering our fans a pint of great beer on us,” said Venus Teoh, Head of Marketing, Asia Pacific Breweries Singapore.

The #GuinnessTache global movement

Embracing the infectious and lively spirit of St. Patrick’s Festival, Guinness will also be calling on fans the world over to come together over one iconic symbol of fun and togetherness – the Guinness Moustache. The distinct GUINNESS moustache is created by taking a bold gulp of GUINNESS beer leaving the creamy head across your upper lip.

Fans and celebrities have been confidently wearing their own moustaches for decades, and now GUINNESS will bring the GUINNESS moustache to a new level – by igniting one unified global symbol of togetherness during the season where friends mean more. To join the global movement, fans are invited to share their most creative GUINNESS moustaches using the hashtag #GuinnessTache & #GuinnessSG and tag their friends on Facebook, Twitter or Instagram!

More information on where to enjoy a perfect pint of GUINNESS and join the St. Patrick’s Festival merrymakings will be available at the Guinness Singapore Facebook page at www.facebook.com/Guinness.SG. GUINNESS should be enjoyed throughout the St. Patrick’s Festival, and on any other occasion, responsibly. For more information, visit www.DrinkiQ.com.

Annex A