Guinness Live- The Unveiling of the 12 Contestants

In support of the local live music scene, Guinness is staging a fresh music program - Guinness Live - which brings together industry veterans and young aspirants. Twelve amazing young performers under the mentorship of music veterans will battle it out through a series of 54 live shows held in three of Singapore’s hottest clubs - Dragonfly, Firefly and Shanghai Dolly.

‘Guinness Live’ will kick off tonight 1 November 2011 and run till 1 March 2012.
It will be held at the following venue:
-Shanghai Dolly every Tues, 10pm
-Dragonfly every Wed, 10pm
-Firefly every Thurs, 10pm


The Unveiling of the 12 contestants

-Team Firefly-
Willis Loye Hwee Hoong 黎辉丰 (Age 28)


Willis is a macho guy who knows how to be physical. A former gym instructor, he’s right at home pumping iron or speeding down the sideline on a football field. But Willis has a gift that makes him stand out from his sports loving mates - he’s blessed with a voice of an angel. A freelance performer, he knows what it takes to wow an audience and is right at home in front of a live band. Willis is set to light up Guinness Live with his energy and talent



-Team Firefly-
Alfred Sim Chee Hao 沈志豪 (Age 30)


A hardworking professional, Alfred has been working as a wedding singer for the past four years and is a veteran of many singing competitions. He’s got the talent, the voice and the stage presence – all he needs is someone to give him that one big break. Now he is seeking a bigger stage to perform on. With a powerful voice and rugged good looks, Alfred’s years of hard work and practice are set to pay dividends when he takes the stage at Guinness Live!



-Team Firefly-
Yee Si Ling 余思铃 (Age 26)


You’ve probably heard her sing or seen her on television and never realised it. Si Ling has sung back-up vocals for some of the biggest artistes in the region, including Kit Chan. She has been a back-up singer on television shows as well as working in the studio recording jingles and cover versions. Si Ling is a talented professional but singing back-up for other people is not enough for her. With Guinness Live Si Ling has the chance to show what she can do and establish herself as an artiste in her own right. It’s time for Si Ling to move from the back of the stage to the front!



-Team Firefly-
Yeo Chin Hao Howie杨振豪 (Age 29)


Howie is a contestant living a double life. By day he dons his shirt and tie at one of Singapore’s leading law firms. At night he puts on his rocker jacket and belts out his high energy music to appreciative audiences around Singapore. A big fan of Guinness beer, Howie is currently studying for his Bar exams. But music has always been Howie’s first love and now he wants to see how far he can go with it. Howie’s got the stage presence and the vocals to go all the way in Guinness Live and as he likes to say, “Who knows where life leads you?”



-Team Shanghai Dolly-
Khoo Lay Shan Jeremy (Age 26)


Jeremy has been building up his fan base - one hit at a time. With a desire to perform and share his music, Jeremy started posting videos of his singing on YouTube for fun. Then things started to happen. What started as a couple of hits has now grown to number in the thousands. With a growing audience enjoying what he is doing online, Jeremy was spotted by a talent agent who got him a regular gig performing live. A classically trained pianist and music teacher, Jeremy is ready to take his music to another level with Guinness Live!



-Team Shanghai Dolly-
Aydan Ang Wei Quan 洪伟铨 (Age 26)


Aydan is on a mission to change the world through art and music. With his talent for singing and his love of design, Aydan is inspired to make life better for those around him in need. His work with kids with cerebral palsy and autism has shown him that music can change lives, lift spirits and enrich the soul. Aydan and his band play regularly at bars and cafes around Singapore. He’s the quintessential front man – working the audience with a unique mix of emotion and classy vocals. Having worked with Guinness before on the Live Unplugged roadshows in the heartland coffeeshops, Aydan is back to again blow the audience away with his live performances.



-Team Shanghai Dolly-
Regine Han Rui Jun 韩睿君 (Age 28)


Regine is one the most respected artistes in Asia’s independent music scene. After winning her first competition at the tender age of seven, Regine started her singing training at 16. Regine has been working with her own band for the last five years and has performed at the Taiwan Spring Scream Music Festival as well as Kuala Lumpur's Indie Music Festival. A versatile musician, Regine writes her own material and was one of the stars of the Guinness Live Unplugged last year, so she knows how tough the completion is going to be!



-Team Shanghai Dolly-
Cheng Kei Ying Benita郑琪颖 (Age 18)


The youngest contestant in the competition at 18, Benita’s life has always been about music. At age two, she started singing – and she has never stopped! Benita sings every day, everywhere she goes. She started training her voice at the age of 10, began performing when she started secondary school and has sung for an audience of more than 3,000. A success in campus competitions, Benita is finishing her junior college education, but is in no doubt that singing is her future. Now she is set to graduate to the big time as a contestant in Guinness Live!



-Team DragonFly-
Kenny Khoo Yin Long 邱殷龙 (Age 23)


If anyone has a natural gift for performing, it’s Kenny. He’s an artiste that has it all - looks, charm, talent and commitment. But Kenny knows making it in the music business is all about hard work. Since the age of 17, Kenny has been pursuing his dream of being a professional musician and is currently working with his acoustic band around Singapore’s pubs and clubs. With Guinness Live Kenny is determined to prove he has the elusive ‘X-factor’ that will make him Singapore’s next musical superstar.



-Team DragonFly-
Phoebe Ong Bee Lian 王美莲 (Age 30)


Phoebe knows what it takes to make it as a live performer. Five nights a week, she entertains the crowds at a local music café – earning her living as a professional musician. But Phoebe knows she is ready for a bigger audience and is keen to show what she can do. With a passion for music, Phoebe likes nothing better than belting out a big rock number for her audience, so look out for Phoebe the rocker chick when she takes the stage.



-Team DragonFly-
Ng Xu Cun Alvin黄煦存 (Age 26)


For every artiste, there is one defining moment that sets them on the path to being a performer. For Alvin, that moment was five years ago when he met a guy that had worked on tour with some of the world’s biggest bands including Depeche Mode, Radiohead and U2. Alvin put aside his study and his plan to be a banker to pursue his passion for music. A talented singer songwriter, Alvin’s composition was selected from thousands of entries in the International Songwriting Competition as one of the Top 50 pop songs. Alvin believes Guinness Live will set him on his way to becoming a successful crossover artiste appealing to both Asian and Western markets.



-Team DragonFly-
Goh Yong Wei 吴勇威 (Age 19)


The ultimate dark horse! Yong Wei still doesn’t know how he ended up as a finalist in Guinness Live He was supposed to be covering the audition for his blog. When Guinness Live’s music director Eric Ng heard him singing in the waiting room, he insisted he audition. To everyone’s surprise – including Yong Wei’s - he blew the judges away. One of the most “outspoken” bloggers in Singapore, Yong Wei is a completely unknown quantity who has never even thought of becoming a professional performer. He has the voice, but can he deliver in front of a real audience? Well, we are about to find out if this musical outsider is up to the challenge at Guinness Live

Respective Mentors

These 12 singers will be divided into three teams, with each team assigned their respective “home club” and mentor - William Scorpion from Shanghai Dolly, Jason Chung from Dragonfly and Fatt Zhai from Firefly.


Highlights

The highlight of each show features a musical battle where a visiting mentor and the contestant under his tutelage visits a contesting club to challenge the resident team to a stage battle called a Player-Killer Shootout (PK Shootout). With the help of renowned composer and producer Eric Ng, 20 Chinese classics have been turned into special ‘Guinness Live’ remixes for the contestants to perform during the PK Shootout at the three clubs.


Who Decide Their Fate?

Deciding the fate of the 12 contestants will be the music fans. Fans online can cast their votes on ‘Guinness Live’ Facebook Fan page. Every week one lucky voter will win an exclusive ‘Guinness Live’ St James membership card.

The stakes are high for all twelve participants. At the end of the program, only one team will rise from the lights and applause to emerge as winners. After 54 weeks of gruelling grooming and close mentorship, the winners will be cutting a brand new single written and produced by Eric Ng and Xiao Han. To help realize the aspirants’ dream, Guinness will be putting the winners up on stage on 17 March 2012 together with an international act.


“Guinness has always been committed to supporting live music and young musicians in Singapore, and Guinness Live! will serve to be an innovative platform to give music lovers and local singers the unique experience and opportunity to realize their dreams. In collaboration with our partners St. James and the Funky Munkies, this contest is injecting new energy into the live music scene and will give everyone a chance to play an active role in honing the next generation of local stars,” said Wong Mei Wai, Head of Marketing, Asia Pacific Breweries Singapore.

More information about ‘Guinness Live’ events can be found at www.guinnesslive.sg

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