Skip to main content

Durex “P.S. I Love You” campaign

 Do you all know that Durex launched the “P.S. I Love You” campaign this November?
 

Yes, as part of the campaign, they
organised a P.S. I Love You 'Safe Sex" Tape Making Competition.
 
 
“P.S” also stands for “Play Safe”
 
 To self: P.S. I Love You – I love myself and have to practise safe sex because I owe it to people who love and care for me
 
To sexual partners: P.S. I Love You – I love you and that is why we need to practise safe sex
 
To loved ones: P.S. I Love You – I love and care for you and want you to be careful and have safe sex

 

Objective: 
The objective of the “P.S. I Love You Campaign” is to reach out to youths between the ages of 18 – 25 years old, and educating them on the importance of practising safe sex. They have decided to incorporate the video making competition as part of the campaign as their research has indicated that the target audience group spends a considerable amount of time online and videos watching ranks as one of the top activities that they engage in whilst online. So, the videos will be effective tools to reach out to these youths
 
 Broad details of the competition are as below:
Name of Competition: P.S. I Love You 'Safe Sex" Tape Making Competition
Eligibility:  The competition is open to all individuals residing in Singapore, below 30 years of age.
Submission: A video (not longer than 5 mins) that reaches out to youths on the importance of safe sex. The video has to incorporate the phrase “P.S. I Love You”.
 

Prizes: 
First prize: S$5,000 Cash
Second Prize: S$3,000 Cash
Third Prize: S$2,000 Cash
All top 8 teams will walk away with Durex product hampers worth $150
(Oh man... I was supposed to join this contest too...I know... The prizes are so attractive right...)

The top 8 videos will be selected based on
Effectiveness of messaging                50%
Creativity                                           30%
Production quality                               20%

Videos will be uploaded on Durex Singapore’s Facebook page for public voting.
  Public voting will close on 16 December 2012.

 
Stay tuned to see the video
that made it to the voting round.
(www.facebook.com/durexsingapore )    


Labels:

Comments

  1. AnonymousDecember 3, 2012 at 4:15 PM

    It's very effortless to find out any topic on net as compared to textbooks, as I found this paragraph at this web site.
    Also visit my blog Bolig til salgs i Bodrum

    ReplyDelete
  2. BrodyDecember 10, 2012 at 5:47 PM

    Hire a yacht in Dubai nice place for the tour i love to visit it again and again

    ReplyDelete
  3. AnonymousJune 5, 2013 at 6:20 PM

    If some one wishes expert view concerning blogging and site-building then i
    suggest him/her to pay a quick visit this weblog,
    Keep up the fastidious job.

    Also visit my web site new cellulite treatment

    ReplyDelete

Post a Comment

Popular posts from this blog

INTERVIEW WITH MR WORLD SINGAPORE 2022 (SENIOR): S3 UMAR ABDUL HAMID

 1) During your entire time of Mr World Singapore 2022 from the time you auditioned till you won the title, tell us - what was the most overwhelming moment for you? Personally, as the grand final day drew nearer, and diet and water had to be stricter, it was hard trying to keep up with the nutrition portion as well as the rest and recovery portion. Aside from that, i was starting to feel a little more anxious that i should and a huge part of it was because i invited my mother to be part of the audience and i wanted the event to be memorable for her. But i guess everything was worth it in the end.  2) What was the prep process like? From the auditions all the way to the Grand Finals, i knew i had to step up as prior to the audition, i let myself go quite abit because of the fact that i was juggling between work and handling my 3 children. But i guess after the audition. i made a clear intent to give 100% to get ready for the grand finals and since then, i made more conscious de...
52 comments
Read more

Hotel Nikko Bali (Oceanfront Suite) - Best Hotel in Nusa Dua

Waking up to ocean view is no longer a dream when you stay in  Hotel Nikko Bali’s Oceanfront Suite . Boasting a mixture of Balinese wooden style and modern comfort, the suite offers a private balcony with full view of the glorious Indian Ocean. Reception counter for check-in and check-out The bed was very comfy and the sheets were crisp and clean. The room is 86 sqm (926 sqf) and comes with a King Bed. There is a big sofa and a table in the middle of the living room. The balcony is spacious and good for chilling and enjoying fresh air. If you wake up early around 6.20am in the morning, you be able to catch beautiful sunrise from the balcony too! The en suite bathroom come with  a bathtub and a window view overlooking ocean. There is cable TV to keep guests entertained. There was also a safe, hairdryer, room slippers, hangers and an iron and ironing board in the closet. Amenities were provided. There were toothbrush, comb, sewing set, cotton, shower cap, soap, razor, shampoo, c...
28 comments
Read more

INTERVIEW WITH MR GRAND SINGAPORE 2022: JOEL CHUA (NO.8)

1) During your entire time of Mr World Singapore 2022 from the time you auditioned till you won the title, tell us - what was the most overwhelming moment for you? To be honest, it was when i saw my friend Stanley give the most touching proposal on coronation night. It really made me tear up seeing how emotional he got while on his knee 2) What was the prep process like? The prep process was pretty vigorous nearing towards the end, as there were many events to go for and practices to attend. Though vigorous, I felt that they were all enjoyable with the class of 2022 around. 3) Are there any nervous moments and stress factors during the competition and how did you deal with it? Yes definitely, Im always nervous whenever there is a Q&A segment as im afraid I’ll freeze up on stage or not be able to give a satisfactory answer. I guess how I dealt with it was to just let down my shoulders and enjoy the moment. Being relaxed and just being myself because that’s what people want to see! 4...
10 comments
Read more