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Durex “P.S. I Love You” campaign

 Do you all know that Durex launched the “P.S. I Love You” campaign this November?
 

Yes, as part of the campaign, they
organised a P.S. I Love You 'Safe Sex" Tape Making Competition.
 
 
“P.S” also stands for “Play Safe”
 
 To self: P.S. I Love You – I love myself and have to practise safe sex because I owe it to people who love and care for me
 
To sexual partners: P.S. I Love You – I love you and that is why we need to practise safe sex
 
To loved ones: P.S. I Love You – I love and care for you and want you to be careful and have safe sex

 

Objective: 
The objective of the “P.S. I Love You Campaign” is to reach out to youths between the ages of 18 – 25 years old, and educating them on the importance of practising safe sex. They have decided to incorporate the video making competition as part of the campaign as their research has indicated that the target audience group spends a considerable amount of time online and videos watching ranks as one of the top activities that they engage in whilst online. So, the videos will be effective tools to reach out to these youths
 
 Broad details of the competition are as below:
Name of Competition: P.S. I Love You 'Safe Sex" Tape Making Competition
Eligibility:  The competition is open to all individuals residing in Singapore, below 30 years of age.
Submission: A video (not longer than 5 mins) that reaches out to youths on the importance of safe sex. The video has to incorporate the phrase “P.S. I Love You”.
 

Prizes: 
First prize: S$5,000 Cash
Second Prize: S$3,000 Cash
Third Prize: S$2,000 Cash
All top 8 teams will walk away with Durex product hampers worth $150
(Oh man... I was supposed to join this contest too...I know... The prizes are so attractive right...)

The top 8 videos will be selected based on
Effectiveness of messaging                50%
Creativity                                           30%
Production quality                               20%

Videos will be uploaded on Durex Singapore’s Facebook page for public voting.
  Public voting will close on 16 December 2012.

 
Stay tuned to see the video
that made it to the voting round.
(www.facebook.com/durexsingapore )    


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