"Probably the best beer in the world...." That's Carlsberg's trademark tagline!!! Carlsberg recently launched a new global campaign “If Carlsberg did…”. It is a modern take on probably one of the most iconic beer advertising campaigns in the world. The campaign aims to revitalise the clever sense of humour that the beer brand is well known for and showcases what an alternate Carlsberg universe would be like if it were as superior as Carlsberg beer. Inspired by the founder of Carlsberg, J.C. Jacobsen, who wanted to develop the art of making beer to the greatest possible degree of perfection, the campaign exemplifies the Semper Ardens (Latin for always burning) spirit to deliver superior experiences through a series of brand communications which will roll out throughout the year. “More than a brewer and entrepreneur, J C Jacobsen was a visionary. His pioneering and unconventional spirit resonates throughout this new thematic campaign,” said Jolene Yeo, Marketing...
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