Lazada Fashion follows up LZD launch with its’ first-ever Formal Premium Collection

Ladies, are you planning to give yourself a new look for the new year 2015?

Check out Lazada Fashion, they have clothes price ranges from SGD$25 – SGD$150!

Lazada, Asia’s number one online shopping mall is launching the first-ever LZD Premium Collection by Lazada Fashion. Featuring a series of limited edition pieces that cater to the unique individual styles of women, the latest private label collection from the e-tailer boasts formal wear with trendy design aesthetic and fashion-forward contemporary elements. The limited edition LZD Premium Collection debuted in a sneak preview runway launch, and will be available for purchase from February 2015.

“I am excited to expand our offering with Lazada Fashion, which houses our private label, LZD, as well as international and local brands loved by fashion-forward individuals. The new LZD Premium Collection adds on to our fun and accessible style stable. From everyday wear to weekend apparel and now formal wear, our female consumers can find trend-led designs to suit every occasion.” explains Martel Hardenberg, CEO of Lazada Singapore.

Personality – The Inspiration behind the LZD Premium Collection
The heart of this LZD Premium collection, reflects the 5 personalities of the LZD girl, from pretty, to rock and sporty to bohemian, every aspect of her personality is covered. Playing with colours, textures and cut, the collection ranges from light to dark, with hints of gold and silver, depicting the struggle between ‘good’ – ethereal fantasy – and ‘evil’ – mysterious rebellion. The collection inspires a metamorphosis, as wearing an LZD Premium piece transforms a woman to emphasize her beauty and individuality.

“We wanted to create outfits that break the boundaries of trends and rules. This is a collection that allows women to express their mood and their personal style through what they wear. We believe that fashion is a lifestyle. Like life itself, it should be fun, adventurous and exciting. Wearing a piece of LZD Premium breaks convention and transforms one from mundane to the unique,” shares Anne-Marie Bodal, Fashion Creative Director of Lazada Group.

With just 10 limited pieces produced in each style, LZD Premium is ideal for fashionistas looking for something individualistic. Featuring exclusively designed graphic prints, premium fabrics and meticulous detailing, the collection allows women to experiment with different styles and fashion elements to bring out their individual personality.

Principles of Lazada Fashion
Going hand-in-hand with its inspiration are the three key principles of Lazada’s Fashion – fit, fabrication and fantastic value. Made especially for the Asian woman, the LZD Premium Collection is not only designed to fit the Asian body type, but also crafted with fabrics that are suited for South East Asia’s seasonality.

Showcasing the many faces of fashion at the LZD Premium Collection Launch
The LZD Premium Collection was launched with an enchanted evening at Club Kyo on the 27
November 2014. Sporting a fairy-tale theme of metamorphosis and “Good vs Evil”, guests were treated to a happily-ever-after experience at the unveiling fashion show of the LZD Premium Collection.

LZD Premium is an annual collection which focuses on occasion and formal wear. To maintain its uniqueness and exclusivity, there are only 10 pieces per design available in each market. LZD Premium will be available exclusively on www.lazada.sg from February 2015 and the price ranges from SGD$25 – SGD$150.

ABOUT LAZADA FASHION
Lazada Fashion is all about taking the consumer in Southeast Asia to the next level of international and local fashion offering and accessibility. Offering clothes, shoes, bags and accessories on all Lazada’s local sites in Indonesia (www.lazada.co.id), Malaysia (www.lazada.com.my), Philippines
(www.lazada.com.ph), Singapore (www.lazada.sg), Thailand (www.lazada.co.th) and Vietnam
(www.lazada.vn), Lazada Fashion is the online shopping destination for fashion forward individuals.
The curated collection includes top international brands, trend-led local brands as well as their in-house designed private label, LZD. Fit to flatter the Asian body type with fabrication to suit Southeast Asia’s seasonality, Lazada Fashion offers consumers aspirational trend-led fashion for every occasion that suits all budgets. Lazada Fashion is part of the Lazada Group which also includes the C2C platform, Lamido.

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