To all Tiger beer Lovers, here is a great piece of news!!!
Singapore’s internationally acclaimed Tiger Beer and preferred partner of the 2012 Formula 1 SingTel Singapore Grand Prix (21st to 23rd September), is introducing a collector’s edition pint bottle (330ml) into the marketplace. A first of its kind to be launched by the brand, the collector’s edition bottle is inspired by the adrenalin-pumping action that the street race has become globally renowned for.
It will be available from 6th August to 30th September at selected bars and restaurants as part of a brand campaign shaped around the popular racing event. In addition, Tiger Beer will also be introducing similar race-themed designed 12-can and 2-can Race Edition Packs at leading supermarkets and convenience stores.
“Since the inaugural race in 2008, the Formula 1 SingTel Singapore Grand Prix has been firmly established as a truly world-class sporting event. Beyond that, it also unites Singaporeans with the buzz that it creates,” said Mr. Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore.
“To celebrate this year’s race season, we are providing consumers with something to remember the fifth edition of the race by in the Tiger Beer collector’s edition bottle. We will also be offering fans a chance to catch the race at the exclusive Club Suite as part of a promotion that will run in the coming weeks, along with a host of other goodies for consumers to enjoy when they purchase Tiger.”
3 pairs of Club Suite tickets worth S$33,000 to be won
Starting from 1st August to 13th September 2012, with every $30 spent on Tiger Beer products at participating bars and restaurants, consumers will stand a chance to win a pair of three-day passes worth S$11,000 to watch the race from the luxurious Club Suite.
Every $14 spent on Tiger Beer products between 13th August to 13th September 2012 at leading supermarkets and convenience stores will also entitle consumers to a chance to win a pair of the Club Suite passes.
To qualify for this grand prize, consumers simply have to retain their proof of purchase and log on to
www.tigerbeer.com.sg to fill up the lucky draw form. The three lucky winners will be announced on 16th September 2012 on the website
.
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