"Let's Go to Kelantan, Malaysia by Firefly" Promotion Event in Singapore

Singapore, 5 March 2013- Tourism Malaysia has partnered with the Ministry of International Trade and Industry and Firefly in a tourism programme exclusively for the Singapore market! This is to bring the sights, sounds, tastes and aromas of Kelantan to life in Singapore! Thus they named this programme the "Let's Go to Kelantan, Malaysia by Firefly"! Thanks Malaysia Tourism for inviting me to this great event.

The programme that day included an exhibition of Kelantan's culture especially on batik painting and silversmithing; a seminar on Kelantan's tourism products and presentation by Firefly on its latest tourism packages.

The highlight of the event is the launching of the Firefly Tourism Packages by the Minister of International Trade and Industry, Hon. Dato' Sri Mustapa Mohamed, who is the guest of honour a the event.

Some 500 guests comprising travel industry members, associations, travel media, guest from MITI, firefly and High Commission in Singapore attended the seminar. It was part of Malaysia's efforts to promote Malaysia for the Visit Malaysia Year 2014 campaign. The nation hopes to bring 28 million tourists in 2014.

Photo with Hon. Dato' Sri Mustapa Mohamed Minister of International Trade and Industry, Malaysia.

Buffet serving Kelan local delicacies.

Kelantan's cultural performance

Photo with the staff of Malaysia Tourism.

Background on Malaysian Tourism

Malaysia's tourism industry has grown by leaps and bound in recent years. In 2012, Malaysia received 25.03 million tourists and registered tourist receipts of RM60.6 billion, a huge increase compared to the 7.9 million tourists and RM12.3 billion tourist receipts recorded in 1999.

The industry has been identified as a national key economic area (NKEA) with potential to generate high revenue for the country A total of 12 entry point projects have been identified under the Tourism NKEA to develop the industry further until 2020 and create half a million job opportunities for the Malaysians.

By 2020, Malaysia's tourism industry is expected to attract 36 million tourists and record RM168 billion tourist receipts. To achieve this goal, a Visit Malaysia Year 2014 campaign has been designated for the next year during which over 200 tourism events have been scheduled throughout the year as part of the tourism calendar of events.

Check out some of the highlighted events and festival in Malaysia:

http://www.tourismmalaysia.gov.my/en/Master/Web-Page/Events-n-Festivals

Website: www.tourismmalaysia.gov.my

Facebook: www.facebook.com/friendofmalaysia

Blog: www.blog.tourism.gov.my

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