POLAROID EYEWEAR LAUNCH IN SINGAPORE

 Thanks Polaroid for inviting me to their event recently!

The name Polaroid refers to the invention that changed the world of technology and optics - especially the polarized lenses. Polaroid has become a renowned global sunglasses brand, trusted all over the world for premium Polaroid lenses and wearable design. A world leader in polarized lens technology and is one of the world’s best known and most trusted eyewear brands.

SINCE 1937
75 years of innovation and passion



INTRODUCTION
It was 1929 when the scientist Edwin Land invented the first synthetic polarizing filter, a breakthrough invention that is still the basis of all polarized eyewear, photo lenses and screens manufactured today.

In 1937 Edwin Land founded the Polaroid Corporation and the Polaroid brand was born. Mass production of Polaroid sunglasses began in earnest. This created a new market for fashionable polarized eyewear which Polaroid has dominated through the decades.

In April 2012, Polaroid Eyewear joined the Safilo Group. The proprietary brand’s portfolio has been enriched by this iconic brand with its extraordinary history of innovation and passion. By becoming a part of Safilo, Polaroid embodies the opportunity to increase the offer of polarized products, whilst strengthening the Safilo Group, in a business area which is the single fastest growing trend in the market producing constant double digit growth in each and every country.

Uniting a brand with a strong heritage and matchless quality with a worldwide leading Group in eyewear that focuses deeply on design and brand building can only be a successful partnership as the Polaroid expertise in technology, combined with the wide experience and international presence of Safilo, enhances prestige and strengthens the position of both companies around the world. 

Today Polaroid is the key brand for those who want to wear timelessly stylistic and high quality lenses in a unique combination of technical performance and inspiring design. 

Every pair of sunglasses features premium Polaroid UltraSight™ polarized lenses to ensure perfect vision, high protection and comfort at its best. 

About Polaroid: 
http://www.polaroideyewear.com/


Key highlights
- Polaroid Eyewear focuses on providing quality eyewear at accessible prices.
- Polaroid Eyewear pioneers polarized lens technology and is a worldwide leader in eye-care and optics.
- The latest collection features basic styles presented with the the latest Thermofusion™ Technology

Check out some of the Past Designs 
that are displayed as the Polaroid Company's Heritage.

 




 


 
  

WHY SHOULD YOU CHOOSE 
POLARIZED SUNGLASSES?

Look at the many design to choose from!!!


CHOOSING THE RIGHT SUNGLASSES FOR YOUR FACE

Getting the Right Fit

The sunglass size should be in proportion with the face size. So smaller sunglasses are best for smaller faces; larger sunglasses for larger faces.  The frame shape should contrast with, that is, be the opposite of, the shape of the face. And of cause you need not follow this strictly but they may serve as a good guide for you while choosing your right frame.


FACES

faces ovalOVAL FACE
Almost any style works for oval face. Experiment with the latest looks, such as wraparounds or shields. Square shaped frames with gently rounded edges
Frame suggestions : Any frame shape


faces roundROUND FACE
Frames should make the face appear longer and thinner. In general, look for frames equal to or slightly wider than the broadest part of the face. Minimize the curves and add definition with soft, angular, rectangular styles or double brow styles. Higher temples will create a longer profile. Sunglasses with brow bars also pull the eye upward, making the face appear longer.
Frame suggestions : Wider frames with angular / rectangular styles


faces diamondDIAMOND FACE
This face shape has wide or high cheekbones with a narrow forehead and chin. Oval sunglasses will soften the contour of the face, although softly curved square frames will work as well. Make sure the styles are no wider than the top of the cheekbones.
Frame suggestions : OvalSquare


faces squareSQUARED FACE
This face shape consists of a strong jawline, a broad forehead and wide cheekbones. Reduce the angles with soft, curvy styles that will give the face some definition such as cat-eyestyles. The classic ovals also works well for this face shape.
Frame suggestions : Oval or RoundOvalCat Eyes


faces rectangleOBLONG FACE
Widen and shorten the face with sunglass styles that do not extend beyond the widest part of the face. Round or square shapes will look great on this face. Frames with short horizontal and long vertical lines also work. Decorative or contrasting temples add width to the face.
Frame suggestions : RoundSquare


faces triangleTRIANGLE-SHAPED FACE
This face has a narrow jaw and a wide forehead. Soften the lower portion of the face by accenting the eye area. Styles such as cat-eyes should angle outward at the top corner and be wide enough to balance the jawline. You can also try metal frames with rimless bottom.
Frame suggestions : Frames with a traight top line, Cat-eyes



Thanks Polaroid for having us at the event!
We all learn something useful at the event!!!
Try on the Polaroid Polarized Sunglasses today as it give you 
Superior Optics, 
Clear Contrast, 
100% UV Protection
 and Glare-free Vision!!

The Polaroid Sunglasses will be available in Singapore Optical Stores at around May, selling at an affordable price range of SGD $84.00 - $145.00.

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