1,759 exclusive tickets to GUINNESS’ Arthur’s Day with the Fray for ‪Guinness‬ fans!!!

Thanks Guinness for inviting me to their press launch on-board a luxury yacht, where they announced details such as the headline band, key campaign milestones and how fans can secure tickets to Guinness Arthur’s Day Concert Tickets!

During the press launch, GUINNESS® announced the double platinum record artists 'The Fray' to headline Guinness Arthur's Day in Singapore. They unveiled plans for its second Arthur’s Day® celebrations in Singapore, with a Guinness Arthur’s Day concert being held as the highlight event on 27th September 2013. 

The Arthur’s Day celebrations were first organised in 2009 to coincide with the 250th anniversary of the signing of the lease at St. James’s Gate in Dublin, Ireland – originally signed by Arthur Guinness in 1759. In Singapore, GUINNESS is seeking 1,759 fans for a bold night out with U.S. stars, The Fray, in what promises to be one of the highlights of the live music calendar in Singapore. Fans can win tickets to the gig by stepping up to challenges. Arthur’s Day 2013 will truly be a ‘money-can’t-buy’ experience which will take place in a unique, purpose-built venue.

From Ireland to Indonesia, it is estimated that an amazing 1.7 million GUINNESS fans and music lovers, from over 55 countries, will unite to celebrate Arthur Guinness’ legacy and the much loved GUINNESS brand this year!

“From start to finish, GUINNESS Singapore is adopting a novel approach to celebrate the pioneering spirit of Arthur Guinness, promising fans a once-in-a-lifetime experience that they can win tickets to. With only 1,759 tickets up for grabs, fans will have to earn their coveted passes by proving they are made of more, unlike any other music event held here,” said Mr Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore. “With a brilliant line-up of local bands also vying for a spot to ‘Play on the Day’ and open for The Fray, Guinness Arthur’s Day promises to be a remarkable experience to mark in your calendars!”

Keeping their cards close to their chest, GUINNESS Singapore will be revealing the venue for the ultimate Arthur’s Day concert featuring the U.S. stars over the coming weeks, taking anticipation for the day to fever pitch. The concert, which will be housed in a purpose built,air-conditioned setup with amazing views of the luminous city at night, will be an experience like none other. Upping the novelty factor a notch higher, a Singapore-centered GUINNESS Heritage Collection will be exhibited, allowing concert-goers to view memorabilia of time past. Steeped in the pages of Singapore’s rich history, the selection of memorabilia showcases GUINNESS’ 144-year long legacy in the country, which continues to this day.

Guinness Arthur’s Day Concert Tickets
Unlike most music events, tickets to this year’s Arthur’s Day concert will not be available for sale. Instead, only 1,759 exclusive tickets will be given out to fans and consumers who step up to the challenge through three ‘Acts of Boldness’ activations around Singapore in August which will be revealed on Guinness’ Facebook page (www.facebook.com/Guinness.SG).

For the digitally-savvy, a special Arthur’s Day Facebook application is hubbed for entries where only the boldest fans will be awarded tickets to the most exclusive entertainment event of the year.
Click here to participate now:https://apps.facebook.com/ArthursDaySG

Play on the Day
As an impassioned and committed supporter of live music in Singapore, GUINNESS is giving one talented local band the opportunity of a lifetime to open for The Fray, an experience for the emerging talents to cherish as they share the stage with industry veterans. To participate, local bands (with all members aged 18 and above) are invited to submit a YouTube video link of themselves performing, in a private message to the GUINNESS Singapore Facebook page by 17 August 2013. 

Shortlisted bands will then move on to the ‘Play on the Day’ round – a battle of the bands event held at four locations around the island, from 7pm to 9pm on:

20 August 2013: 
(73 Bras Basah Road, #01-01/02, Singapore 189556)

27 August 2013:
Timbre @ Gillman
(9A Lock Road, Gillman Barracks, Singapore 108926)

3 September 2013:
Timbre @ The Substation
(45 Armenian Street, Singapore 179936)

10 September 2013:
Timbre @ The Arts House
(1 Old Parliament Lane #01-04, Singapore 179429)

The winner will be selected by The Fray themselves after finalists are whittled down by a judging panel and a public vote, leveraging the support of the huge number of live music fans across Singapore. All competing bands will receive tickets to the concert, and the top performer from each venue will win a cash prize of S$1,000. The winning band, selected by The Fray, will receive a further S$2,000, and of course open for one of the biggest bands this decade!

“There is a wealth of musical talent concentrated on this island, which GUINNESS is proud to be able to support through our Play on the Day initiative and a platform as significant as Arthur’s Day. We hope people in Singapore will actively support the local talent that will battle for their votes, to be able to interact with an internationally renowned band on an equally international stage,” added Rene de Monchy.

“We are excited to be part of GUINNESS’ Arthur’s Day celebrations for the first time, having the honour of performing in Singapore among the series of music events taking place across the globe. To top that off, we are stoked to find out how fans have stepped up the the bold challenges set out for them, and cannot wait to complete their once-in-a-lifetime experience with an electrifying concert night!” says the band that shot to stardom in 2006 with their huge international hit ‘How to Save a Life’.

Fans are reminded to keep their eyes peeled for more information on the Guinness Arthur’s Day® celebrations and how to win tickets in Singapore on the GUINNESS Singapore Facebook page https://www.facebook.com/Guinness.SG.

Here’s to those who make great things happen!
GUINNESS should be enjoyed on Arthur’s Day, and any other occasion, responsibly. 
For more information, visit www.DrinkiQ.com

The most luxury yacht I ever boarded.

 with Mint...

 with CK...

 With Jemimah...

Canapés, and Guinness served

 Woo... Plently of ice cold Guinness in a Jacuzzi pool filled with ice!

Camwhoring as usual... Haha...
The yacht is too nice and I will regret if I don't take more photo!

 The 2 pretty Guinness Girls!

 Me & Jenny

Are you bold enough to party with 
Guinness this Arthur’s Day?

Visit GUINNESS Singapore Facebook page https://www.facebook.com/Guinness.SG today!



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