Get your Hello Kitty EZ-Link Cards today!!!

EZ-Link Unveils My EZ-Link Online Shop
Presenting an exclusive Hello Kitty ez-link Card Series at launch and other exciting ez-link inspired merchandise in the future

SINGAPORE, 29 October 2013 – EZ-Link Pte Ltd, Singapore’s largest issuer of CEPAS-compliant cards, today unveiled My EZ-Link Online Shop (, its first e-commerce venture featuring limited edition ez-link cards and fashionable ez-link memorabilia. EZ-Link kicks off the launch with the endearing Hello Kitty ez-link Card Series, starring the world-famous feline character.
 The Hello Kitty ez-link Card Series comprises four Limited Edition Cards featuring famous sights and special occasions of Singapore in mesmerising etched and glitter printing effects, priced at S$19.90 each (including GST)

Hello Kitty Limited Edition Cards
and eight Classic Cards with specially curated images from Sanrio priced at S$14.90 each (including GST).

 Hello Kitty Classic Cards
Each card is packaged in a bespoke Hello Kitty box with a nifty Sanrio Hello Kitty mobile screen cleaner. The Hello Kitty Classic ez-link Cards will be launched first on 29 October 2013 on and four designs will be exclusively available at selected TransitLink Ticket Offices. Starting in December 2013, the Hello Kitty Limited Edition ez-link Cards will be on sale on the online shop, with a new card being made available every two weeks.
 “We decided on having the Hello Kitty ez-link Cards as the inaugural products for My EZ-Link Online because of the universal appeal of the character,” said Mr. Lee. “With twelve exquisite designs to choose from, there’s definitely a card for everyone. We hope that these charming cards will add fun into everyday commute and shopping and act as lovely gifts for many different occasions.”




Very Happy!!!
Win a 30-inch giant Hello Kitty plushie

To celebrate the e-shop launch, EZ-Link is holding a “Me & My Classic Cards” contest.  Collect all eight Hello Kitty Classic ez-link designs and three winners will stand a chance to win a 30-inch giant Hello Kitty plushie. 
For more information, go to or