Do you all know?
Sexy technophile Oli Pettigrew is back for Season 5 of Sony Style TV Magazine (Sony Style)! Last season saw Oli traverse the globe to unearth the latest lifestyle trends and happenings. This season brings you more exclusive previews of the snazziest Sony gadgets and there’s a new segment - a 30-second tech nugget that gives more geek tidbits on the featured product of the week.
For the first time, Sony Style will be aired in two parts – the first in May this year and the second in the second half of the year. To spice things up, Oli will announce his search for a co-host and those interested in having a shot at fame in the second half of the series can submit their applications online. Viewers can also outrace each other in a foursquare contest to check in at Sony stores across Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines, and stand to win attractive prizes!
That’s not all, for fans will be able to celebrate the 100th milestone episode this season with Sony Style, as they say, in style. A special group of fans will be picked to get up close and personal with Oli at a cosy birthday gathering; while others will be able to send in their well wishes and get them aired on the show.
From electronics and extreme sports to venturing into areas unknown, Oli is gung-ho enough to try them all! This season, he lives out every hot-blooded male’s dream when he takes a ride on a Harley Davidson, hangs out with fellow riders at Handlebar and even witnesses first hand how the bike is customized.
As the life of the party, Oli has the hippest hangouts at his fingertips. Join him as he checks out the latest nightspots with cocktail in hand or as he mingles with elephants at an exclusive 25-room boutique resort. One of the perks of a presenter’s job is getting to schmooze with a long line of celebrities, such as Irish pop rock band The Script, British synthpop duo Hurts and American singersongwriter Sara Baraeilles. Watch as Oli cheekily slips in an intimate question or two!
Sony Style is as much about exotic locations as it is nifty devices. This season, Oli visits the picturesque island of Bali where he soaks in some indigenous culture. He tries his hand at traditional Balinese dance and attempts to master the craft from renowned glass artist Ron Seiverston. Being the daredevil he is, Oli enjoys taking in natural beauty in an adventurous way. Watch the model and actor strip down to his surfer shorts and hit the surf at Kuta Beach and later take on white water rafting on the Ayung River. Proving he is as comfortable behind a camera as he is in front of it, Oli seizes the moment to capture the arresting sunset at the majestic Tanah Lot temple with his handycam projector.
Having become more eco-friendly, Oli makes it a point to drop in on the bamboo-built Green School that teaches students from an early age the importance of being green-minded by getting them to grow their own vegetables for school meals!
Jack Lim, Vice President of Advertising Sales and Marketing, SPE Networks – Asia says, “Viewers love seeing Oli on Sony Style. His gift of the gab, sense of fun and the show’s high production quality are key to its popularity in Asia. No surprise then that we have brought Sony Style back for the fifth time.”
Adds Narihiko Uemura, Managing Director of Sony Electronic Asia Pacific & Sony Electronics (Singapore), “Entering its brand new fifth season, Sony Style will take you through Sony’s world of entertainment, with the many new and dazzling networked products, content and services, as well as innovative, future-focused technologies. Keep tuning in and watch with excitement what we have lined up just for you!”
Whether you are a tech aficionado, sports fan or avid traveller, Sony Style coming to AXN this May has something for everybody!
Sony Style 5 premieres on AXN on 24 May
Every Tuesday at 8.35pm
For more on Sony Style, visit http://www.axn-asia.com/sony
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About AXN & AXN HD
AXN is the heart of action and adventure. Launched in 1997, AXN is a leading English general entertainment destination among upscale, affluent adults aged 18-39. The channel delivers top-rated drama series, blockbuster features, adventure-reality and first-run lifestyle sports programmes from around the world, as well as dynamic original productions. In 2010, AXN once again cemented its position as Southeast Asia’s No. 1 international channel with The Amazing Race Asia Season 4 and Hawaii Five-0 Season 1.
AXN is an international channel brand that started in Asia, but has since expanded to Latin America and Europe. It is available in 60 countries globally. In Asia, the channel is seen in more than 97 million households across 22 countries, including close to 50 million households on a time-block basis in China.
A provider of unparalleled quality in entertainment, AXN enhanced the viewer experience when it entered the high-definition arena with the launch of AXN HD in March 2009.
AXN ASIA is wholly owned by Sony Pictures Entertainment and managed by SPE Networks – Asia, which also operates pay-TV channels AXN BEYOND, ANIMAX, SONY ENTERTAINMENT TELEVISION and ONE.
About Sony Electronics Asia Pacific Pte. Ltd.
Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It serves as the regional management and marketing headquarters for Sony’s consumer as well as broadcasting and professional products, overseeing Asia Pacific, Middle East and Africa regions. For more information on Sony’s products and services in Asia Pacific, please visit www.sony-asia.com