Stand to win SGD1,000 Kiehl’s product hamper at "MEET MR.BONES” SOCIAL MEDIA CAMPAIGN

Dating back to the early days, Kiehl’s Since 1851 has been committed to the betterment of the communities in which it does business. In May 2012, Kiehl’s announced the newest global program “Meet Mr.Bones” – celebrating Kiehl’s scientific heritage and commitment to giving back in partnership with influencers from all genres including Grammy award-winning musician Alicia Keys, actor Zach Galifianakis, and pop-artist Kenny Scharf. The original Mr. Bones skeleton is the actual human skeleton used by founding family member, Aaron Morse during consultations to educate patrons on various ailments – and how our remedies would address them. Today, Mr. Bones represents Kiehl’s pharmacy heritage, commitment to customer service, education and science.

With “Meet Mr. Bones”, Kiehl’s celebrates its own icon by partnering with 13 iconic influencers in the US to design and build his or her own Mr. Bones, For their participation in the project, USD200,000 will be donated to organizations supporting Children, the Environment, and HIV/AIDS causes worldwide that were chosen by our partners. At the end of 2012, each of these Mr. Bones will be auctioned off to further benefit each charity.

US Partners, each of whom is participating on behalf of their chosen charity, are:

Alicia Keys Nathan Sawaya

Costello Tagliapietra Olek

David Chang with Steve Keene Padma Lakshmi

Desi Santiago Tats Cru

Frank Kozik Timothy White

Kenny Scharf Zach Galifianakis

Terry Richardson

In Singapore, Kiehl’s was proud to partner with Ketna Patel (The lady beside Mr Bone), a British Indian pop artist based in Singapore, to hand-paint an one and only Mr. Bones that was auctioned off during the “Children of Our Rare Earth” charity campaign held in May 2012. 100% of the winning bid of SGD5,100 was donated to the Autism Association (Singapore) for the renovation of its two Children’s Center. Today, Kiehl’s Singapore is proud to extend the global program, “Meet Mr Bones” to Singapore on its social media platform, namely Facebook and Twitter.

More About “Meet Mr. Bones” Social Media Campaign

To further engage customers to learn more about the Kiehl’s heritage and their

philanthropic efforts, Kiehl’s Singapore will be rolling out the “Meet Mr Bones”

Social Media Campaign from 1st to 30th September 2012, where visitors to ‘Kiehl’s

SG’ facebook fan page [https://www.facebook.com/KiehlsSG] will be able to

personalize and style their very own Mr. Bones, save it to the Kiehl’s gallery, and

share on their Facebook page.

How To Join

 Facebook Participants can join with three simple steps:

1. ‘Like’ Kiehl’s SG Facebook page and click on the “Meet Mr. Bones” App Tab in the page

2. Start personalizing their own Mr. Bones

3. Submit the masterpiece

The selected entries will be reposted onto ‘Kiehl’s SG’ Facebook album, and fans

can easily ‘Like’ the page to participate in the selection of the grand prize winner.

Stand To Win

To reward Kiehl’s Fans for their time and effort in their participation, eight attractive prize hampers will be given out to the most creative designs. One grand prize winner can expect to receive a SGD1,000 Kiehl’s product hamper, coupled with the opportunity to have his/ her winning design manufactured into a mobile

phone microfiber screen cleaner to be given out at the stores in Singapore! In addition, seven runner-ups will receive a Kiehl’s product hamper worth $200 each.

Tweet & Win

In addition to the Facebook Campaign, Kiehl’s Singapore will reward ‘KiehlsSG’ Twitter followers who help us to spread the word on the “Meet Mr Bones” Campaign. All they have to do is to include a hashtag, #KiehlsSGMMB in their tweet to participate! One winner will be randomly selected every week, and this lucky winner will walk away with a reward of SGD100 worth of products.

GOOD LUCK!!! =)