HTC X DEPRESSION

HTC X DEPRESSION

HTC collaborated with Singaporean label, DEPRESSION, to showcase their Spring/Summer 2013 collection for the first time alongside the unveiling of HTC’s F/W 2012 phones!


Mr. Lennard Hoornik, President, South Asia, HTC

“Windows Phone has clearly emerged as one of the top mobile ecosystems and is competitive against any other smartphone platform in the world,” said Lennard Hoornik, President, South Asia, HTC Corporation. “We are confident that the iconic design and incredible innovation of the Windows Phone 8X and Windows Phone 8S by HTC will help consumers fully realize the potential and lifestyle benefits offered by these smartphones.”

HTC UNVEILS FIRST SIGNATURE WINDOWS PHONES IN SOUTH ASIA: THE WINDOWS PHONE 8X AND 8S BY HTC

The smartphones feature the new Windows Phone 8 operating system and boast iconic design, studio-quality sound with Beats Audio™ and incredible camera capabilities.
HTC Windows Phone 8X



HTC  Windows Phone 8S

The only phone with Live Tiles, Windows Phone has a clear, differentiated vision and the consumer experience has been widely recognized as being groundbreaking, innovative and fresh. HTC created the Windows Phone 8X and 8S to blend the virtual and the physical utilizing a three dimensional, pure uni-body design based on the Windows Phone Live Tiles.  The Windows Phone 8X and 8S by HTC are perfectly sculpted with a dramatic taper making them feel magically thin in your hand. 

Because colour is such an integral part of the Windows Phone experience, HTC is bringing bold, sophisticated and adventurous colours in a premium matte finish to these devices. The Windows Phone 8X will come in a variety of colours including California Blue and Graphite Black, The Windows Phone 8S by HTC will be available in Fiesta Red and Atlantic Blue. 

Capture and share your world
For the first time, HTC is introducing a 2.1mp, f/2.0 aperture, 88° ultra-wide angle front-facing camera that allows up to four people and more to be captured at once. It also supports 1080p video capture.  The rear camera sports an 8mp sensor with backside-illumination (BSI) for improved low-light performance, along with an f/2.0 aperture, 28mm lens and the dedicated HTC ImageChip.  A physical shutter button makes it quick and easy to capture spontaneous action, even if the phone is locked. 

Spectacular Sound with Beats Audio
Exclusively available on HTC smartphones, Beats Audio provides authentic, studio-quality sound that delivers the spirit of the original recording. The Windows Phone 8X by HTC featuring Beats Audio also offers a unique audio amplifier powering the 3.5mm audio jack and the speaker, boosting the audio signal for even better sound no matter if you’re listening to music, playing a game or watching a video.

Brilliant Display
The Windows Phone 8X by HTC features a beautiful, 4.3” HD-resolution super LCD 2 screen protected from everyday bumps and scrapes by lightweight Gorilla® Glass 2, while optical lamination reduces reflections and glare, ensuring you see every detail.  The Windows Phone 8S by HTC boasts a bright super LCD 4” screen with Gorilla® Glass, allowing users to see the Windows Phone Live Tiles, and every message and photo, with crystal clarity and sparkling colour.

Entertainment
With the Windows Phone 8X and 8S by HTC people can carry their favourite music, movies and photos with them wherever they go. With the Windows Phone Store and Xbox Live, it is easier than ever to enjoy the latest video, music and games on the move.

Facts & Specs



Availability
The Windows Phone 8X by HTC is available in California Blue and Graphite Black and can be purchased at all mobile operators and authorised retailers in November. The Windows Phone 8S by HTC is available in Fiesta Red and Atlantic Blue, and will be on sale from December 2012.

Pricing
Recommended retail prices: 
Windows Phone 8X by HTC (S$828); Windows Phone 8S by HTC (S$418)

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HTC INTRODUCES THE HTC ONE™ X+ IN SOUTH ASIA

More speed, storage and battery life make the best rated Android smartphone, even better


HTC unveiled the HTC One X+ running the HTC SenseTM 4+ experience on Android™ Jelly Bean. The HTC One X+ combines the iconic design, amazing camera and authentic audio experience of the HTC One series, with increased performance, longer battery life and expanded internal storage. 

“We are taking the award-winning HTC One X to a new level with the introduction of the new HTC One X+,” said Lennard Hoornik, President, South Asia, HTC Corporation. “Our customers will have super-fast browsing, an even better camera and more immersive entertainment with Beats Audio.”

Performance, Endurance and Storage
Featuring a 1.7 GHz quad-core NVIDIA® Tegra® 3 AP37 processor, the HTC One X+ is 27% faster than the HTC One X, making the HTC One X+ the best rated Android phone on the market. Developed to be lightning fast, the HTC One X+ enables quicker web browsing, fluid gaming and graphic rendering, and speedy downloads, providing effortless usage on the go.

In addition to its increased performance speeds, the HTC One X+ introduces extended performance with the inclusion of a 2100 mAh battery, giving you up to 37%  (4.7 hours) more talk time, and longer to browse the web and enjoy your favourite music and videos.

In addition to 64GB of internal storage, the most offered by any smartphone, the HTC One X+ also offers users 25 GB of Dropbox storage free for two years, and supports expanded storage capabilities via USB.

Imaging, Music and Movies
Combining the amazing camera capabilities of its predecessor with a series of intelligent features, powered by SenseTM 4+, the HTC One X+ has been designed to deliver the most premium mobile experience. The newly launched Self Portrait mode on the front camera helps you capture high quality photos by intuitively detecting the human face at various angles and applying subtle enhancements to skin and eyes. Sightseeing mode makes sure you’ll always be ready to capture the moment - one touch of the power button bypasses the lock screen and launches directly into the camera. Two new views in Gallery display images and videos and group them according to where and when they were taken.

Exclusively available on HTC smartphones, Beats AudioTM provides authentic, studio-quality sound that delivers the most immersive sound experience with an enhanced audio profile, crisper vocals and detailed high notes for your music, games, movies and videos. Making it easier to listen to music out loud, and through SenseTM 4+, the HTC One X+ introduces a new Tap and Go function, which allows you to connect the phone and your music to Beats speakers’when you tap them. To disconnect, it is just another quick tap.

Make the world your stage
Broaden your horizons with HTC Connect and HTC Media Link HD, which expand media sharing and possibilities beyond your HTC smartphone. HTC Connect sets a new standard for streaming DLNA audio and video from your HTC One phone to platform certified home entertainment systems from leading partners such as Pioneer.

HTC has also made it easier than ever to share your media content with friends and family with its HTC Media Link HD. Turn any HDMI-enabled TV into the big screen which can display your photos, videos, or anything else on your phone.  A new digital photo frame feature can save and display up to 30 photos in slide show mode. HTC Media Link HD also supports a growing number of popular codecs including HTTP Live Streaming.

“HTC understands that your smartphone isn’t just a communications gadget, but also the linchpin of today’s multimedia lifestyle,” noted Lennard Hoornik, President, South Asia, HTC Corporation. “We’ve made sharing your music and video content easier, better and bigger than ever before in a social and interactive way, so enjoy!”

Easy Set Up
A new feature in the HTC One X+ is HTC Get Started, a new web service that guides the user painlessly through the set-up and personalisation process from a desktop web browser.  Designed to enhance the experience of setting up a phone for the first time, this feature ensures that users will get the most out of their new phone from the beginning.  With the touch of a button, users' phone will reflect the settings and apps that were chosen on the Web.  Visit start.htc.com for more details.

Availability
The HTC One™ X+ will be available in Singapore at all mobile operators and authorised retailers in Stealth Black and Polar White from November 2012 onwards.

Pricing
Recommended retail price:  HTC One™ X+ (S$868)



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HTC EXTENDS ACCLAIMED ONE SERIES WITH HTC ONE SV

Super-fast LTE connectivity boosts the amazing camera and authentic sound of the award-winning One series



HTC, a global leader in mobile innovation and design, today unveiled the latest model in its award-winning One series, the HTC One SV. The One SV combines the superfast speed of 4G LTE, an amazing camera and studio-quality sound with HTC’s stunning signature design.  Running HTC Sense™ 4 on Android™ ICS, it is designed for those who want their smartphone to keep pace with their hectic lifestyle.

“The HTC One SV heralds the next generation of smartphone performance and lightning fast Internet,” said Lennard Hoornik, President, South Asia, HTC Corporation. “We’re delighted to help fuel the spread of 4G LTE networks with phones that enable our customers to enjoy web browsing, movie streaming and Internet radio more quickly and smoothly than ever before.”

Dependable, superfast performance
Featuring a 1.2 GHz Qualcomm Snapdragon S4 PlusTM dual core processor, the HTC One SV offers exceptional performance that enables high-quality video streaming and gaming and seamless multitasking.

Never run out of space for documents, movies and pictures with Dropbox and SkyDrive integration as well as the Micro SD card expansion slot. You can also share your content with a simple tap of the phone to another NFC-enabled device.
              
Amazing camera, authentic sound
The HTC One SV offers the amazing camera synonymous with the acclaimed One series. Advanced functions, including one-press Continuous Shooting and VideoPic combine with advanced low-light performance for beautiful shots in challenging lighting conditions. The HTC One SV’s 5 megapixel, f/2.0 main camera is complemented perfectly by a front camera, which features a BSI-Sensor and f/2.2 lens.

Exclusively available on HTC smartphones, Beats AudioTM provides authentic, studio-quality sound that delivers the most immersive sound experience across music, gameplay and video playback. The new HTC Sync Manager also makes syncing and managing your music collection easy, ensuring your music library can stay with you.

HTC Connect: bringing mobile entertainment home                       
HTC Connect integration means entertainment never needs to stop, with high-quality audio instantly compatible with in-home entertainment systems from Pioneer Electronics and others coming soon.

Signature design
True to HTC’s heritage, the HTC One SV, with its 4.3 inch Super LCD-2 touch screen, sports an elegant design in a range of exciting colours: sky blue, yellow, matte white or black. Its polycarbonate body is solid yet soft to the touch and is set off by matching silver or metallic rim belts, and colour-coordinated mesh for a premium finish.

Availability
The HTC One SV will be available in Singapore at all mobile operators and authorised retailers in Stealth Black and Glacier White from December 2012 onwards.

Pricing
Recommended retail price:  HTC One™ SV (S$688)

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Mr Andrew Loh (Creative Director, Depression) 
& Kenny Lim Director/ Designer, Depression)



 **********  The models wearing DEPRESSION and holding  HTC smartphones. **********





























Me, Iris (Model) & HongPeng.

Me, HongPeng and Cindy

Cindy and bf

Joshua (right) and friend

HTC's models



Me, Hong Peng and Herbert with the pretty models.

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About HTC
Founded in 1997, HTC Corporation (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the centre of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC’s portfolio includes smartphones and tablets powered by HTC Sense™, a multi-layered graphical user interface that vastly improves user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visitwww.htc.com.  

*Dropbox 25GB of free storage deal is available to those who sign up to it before the end of 2013.  Sign up using the HTC Desire X device.  Dropbox is provided by a third party.

Know more about HTC, please visit:



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