Last week, I was at the highly anticipated Lacoste- “Life is a Beautiful Sport”event held at Lacoste boutique in Wisma Atria Shopping Mall.
The Beautiful Party, saw guests enjoying an evening of beautiful fashion, beautiful people, customised cocktails and great music. The chic soirée opened with the screening of 'The Big Leap', Lacoste's breathtaking new campaign advertisement, followed by an impeccably stylish fashion showcase featuring the elegant and fashion-forward Spring/Summer 2014 collection.
Whether on playing fields or in everyday life, Lacoste's story is rooted in a quest for authenticity, performance and elegance. Each item of clothing in the new collection is designed in order to allow men and women to feel emancipated in their minds and bodies, with clothes that enable confidence and ease by being adapted to an ever-changing life.
Inspired by the rich brand heritage of Lacoste, specially concocted cocktails named ‘Passion’, ‘Courage’, ‘Faith’ and ‘Aspiration’ were served at the party. Guests were also invited to try their hands at spinning live music with the DJ as a nod to the spirit of optimism and courage promoted by the campaign.
To celebrate the launch, guests were encouraged to leave messages on the brand wall to share how they #livebeautifully.
So I wrote something too...
That was what I wrote!
Nice Polo Tee... Love the bright colour and suit my skin tone...
What do you think about this bagpack on me? I think I look younger! (Self proclaimed)
Green berm! Never had a green berm before... Nice?
Colourful polo tee.
For guys who love checkered shirts!
Unique designed watches
Shades and perfume
Love the white shoes!
Me, HP & Shanice
Karman Elaine & Jonathan Raedeke
Jonathan Raedeke, Karman Elaine & myself
With the pretty MTV VJ Hanli
Lacoste’s ‘The Big Leap’ ad campaign
Melvin, Hp, Shanice, Daen and myself.
They are all beautiful people in my life!
Symbol of relaxed elegance since 1933, the LACOSTE brand, backed by its authentic roots in sports, offers a unique and original universe through the medium of a large range of products for men, women and children. In 2012, the LACOSTE brand garnered 1,8 Billion euros turnover through retail sales. In the 114 countries where the brand is present, every two seconds two Lacoste products are sold in LACOSTE shops, department stores and throughout selected point of sales.
For more information please visit www.lacoste.com