JWEL, a Royal Treat by F&N Creameries Singapore

 A worthy dessert is an indulgence fit for royals. Ice cream lovers can now enjoy the taste of royalty with JWEL, The Ice Cream Empire, created by F&N Creameries Singapore. JWEL introduces five fascinating nobles, each representing a distinctively delicious, premium ice cream treat. Decadently coated in thick, almond-flecked chocolate, every stick exudes its own indulgent twist to the classic flavours of Vanilla, Tiramisu, Double Chocolate, Caramel and Black Forest. Each regal stick of JWEL ice cream offers a luxurious, immersive experience of delicious decadence and intriguing imagination.

The Story 
The legend of JWEL is a tale as old as time, with plots and twists as thick and delicious as each creamy bite. The depth and complexity of each royalty mirrors the intensely sophisticated taste of the JWEL royal ice cream. Each vividly patterned ice cream wrapper bears a golden crown, the title of its creator and unique motifs that hold subtle clues to their flavours and places of origin.

Each member of the ice cream aristocracy is unique in his or her right, having their own quirky personalities and curious idiosyncrasies.

-The Decadent Duke of Vanilla
-The Curvaceous Countess of Tiramisu
-The Delectable Duchess of Double Chocolate
-The Extravagant Earl of Caramel
-The Brazen Baron of the Black Forest 

An Ice Cream that Changes the Rules of Luxury
JWEL offers a unique experience by turning the rules for the ice cream category on its head, unafraid to upend conventional rules. What’s in a name, by any other word would it be just as regal? The JWEL name itself bends the rules, shortening the accepted spelling and putting a new twist on luxury with a diamond. True connoisseurs, seekers of indulgence, are rewarded for daring to be different with a kindred sense of humour and wit that mirrors their own. JWEL know the ultimate luxury is a touch of irreverence.

Announcing the Arrival of JWEL: Entertaining Your Tastebuds
The JWEL royals are well-loved because they know how to satiate their subjects. With the help of their mischievous, fun-loving and ever resourceful Jesters, the perfected sweet creations from the wondrous range are now available for everyone to savour.

Look out for the JWEL Royal Booth when they make their appearances at hyper/supermarkets and selected 7-Eleven stores for the public to sample the JWEL Vanilla flavoured ice cream.

Ride in luxury, courtesy of the JWEL royalties, on a free shuttle service along Orchard Road on Saturdays and Sundays for 4 weekends starting from 12 April 2014, 2pm to 6pm. The special rides are decked with golden fabric and designed to look like a grand hall, complete with Class 95 DJs and JWEL Jesters on deck to entertain the crowd.

Win a Trip to Stay in a Castle!
Last but certainly not least, a lucky consumer will win the opportunity to live in a castle. Between July and August 2014, F&N Creameries Singapore will hold a lucky draw contest affording the top winner a once-in-a-lifetime experience of staying in a real life, medieval castle. Specifics of the contests will be announced shortly.

Where to Find JWEL Ice Cream Sticks
The JWEL royal range is available at a suggested retail price of S$2.95 per stick in selected 7-Eleven stores. These enjoyable treats are also available in four-stick multipacks in all hyper/supermarkets for a suggested retail price of S$9.80.

About Fraser and Neave, Limited (星狮集团)

Established in 1883, Fraser and Neave, Limited (F&NL) is a leading Asia Pacific Consumer Group with expertise and prominent standing in the Food & Beverage and Publishing & Printing industries.
Leveraging its strengths in marketing and distribution; research and development; brands and financial management; as well as years of acquisition experience, F&NL provides key resources and sets strategic directions for its subsidiary companies across both industries.

Listed on the Singapore stock exchange, F&NL ranks as one of the most established and successful companies in the region with an impressive array of renowned brands that enjoy strong market leadership. F&NL is present in 12 countries spanning Asia Pacific, Europe and the USA, and employs close to 9,000 people worldwide.

For more information on F&NL, please visit www.fraserandneave.com



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