Sony Unveils its New 4K TV, the Industry’s Largest 84-inch Class

 Sony Unveils its New 4K TV,  
the Industry’s Largest 84-inch Class 

High-resolution large screen picture and high-quality powerful sound deliver an immersive experience, offering new ways for customers to enjoy television 


 Sony  unveiled its latest BRAVIA television in SINGAPORE, 3 OCTOBER 2012 –, the KD-84X9000, which boasts a 4K (3840 x 2160) LCD panel, in the industry’s largest 84-inch class1 and incorporates Sony’s “4K X-Reality PRO” super-resolution high picture quality engine. This formidable combination seamlessly delivers high-resolution large-screen picture with high-quality powerful sound, to provide viewers with an immersive experience, unlike anything offered by existing televisions. 

This new 4K TV comes equipped with a 4K LCD panel comprising approximately 8.29 megapixels, four times the resolution of Full HD standard, and incorporates “4K X-Reality PRO”, Sony’s super-resolution high picture quality engine optimised for the 4K TV. This engine is capable of reproducing a variety of content with different resolutions, such as HD digital broadcasts or Blu-ray discs content, into stunningly crisp, high-quality images with 4K resolution. Viewers will not be bothered by the pixels, and notice instead that images are breathtakingly realistic and beautifully clear with the wide 60-degree viewing angle, even if they sit as much as half the distance2 to the screen, as compared to when viewing Full HD (for which a distance equal to three times the screen height is recommended).


In addition, the combination of the “10 Unit Live Speaker” side speaker system, which is optimised for this large-size screen, and Sony’s unique high-quality sound signal-processing technology achieves powerful three-dimensional sound, enveloping the viewer in position-orienting tones, from deep bass to high notes. 

With its beautiful, large high-resolution screen and high-quality powerful sound, viewers can enjoy immersive experiences unlike anything offered by existing televisions, as if they were at a live entertainment venue or in a movie theatre. Viewers can also enjoy high resolution digital photographs on the large screen, by blowing up scenic pictures into large poster sizes, or enlarging photos of children into life-sized pictures for the whole family to see.   

Furthermore, PlayMemories Studio3, a special PlayStation®3 software, enables users to organise and playback high resolution photographs with ease and comfort on the KD-84X9000.  Going forward, Sony aims to offer new television viewing styles by continuing to provide these kinds of new consumer experiences. 

Sony has been involved in building the 4K content viewing and creating environment in the professional field, from rolling out its 4K digital cinema projectors to movie theatres throughout the world, to preparing a range of production equipment, including the flagship CineAlta “F65” camera capable of shooting 4K content. In the consumer electronic field, Sony has released the VPL-VW1000ES home theatre projector for family use which has been favourably received. 



Sony will strive to strengthen its BRAVIA products, with the release of this kind of high-resolution, large-screen 4K TV, which maximises its technical 4K prowess in the field of 4K, and offers new ways to enjoy television. 

Appropriate distance for comfortable viewing depends on the content, viewing environment, as well as the physical conditions of viewers. We recommend viewing from a suitable distance while taking breaks at regular intervals. 

 Available during current fiscal year ending March 2013 
The KD-84X9000 will retail for S$35,999 at selected Sony stores such as Sony Store Isetan Orchard and authorised outlets from early-January 2013 onwards.  


*************************************************************************

About Sony Electronics Asia Pacific Pte. Ltd. 
Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation.  It serves as the regional management and marketing headquarters for Sony’s consumer as well as broadcasting and professional products, overseeing Asia Pacific, Middle East and Africa regions. For more information on Sony’s products and services in Asia Pacific, please visit www.sony-asia.com 


About Sony Corporation 
Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately US$79.2 billion for the fiscal year ended March 31, 2012. Sony Global Web Site: http://www.sony.net/


About make.believe 
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolises the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.


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