The launch of New Balance C-Series Collection
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New Balance CM600C & 996C
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Boston-based New Balance introduces the new C-Series Collection, designed in the New Balance Lifestyle Design Studio in Tokyo, Japan. The new collection draws inspiration from emerging trends and applies it to three New Balance Lifestyle silhouettes for the modern, metropolitan consumer.
Designed as an urban cycling shoe, the New Balance CM600C, 996C and CT700C have a traditional sleek silhouette, reflective laces and high-density rubber in the forefoot of the outsole to withstand miles of urban community. The CM600C offers a bootie construction for an easy on and off fit, as well as a neoprene tongue designed with a hidden pocket to safely tuck laces away from the gears. The CT700C hi-cut style has an ankle strap to wrap around long pants – allowing for swift, uninhibited pedaling. Both the CM600C and CT700C include new reflective laser-etched pattern pops on the upper.
To launch the New Balance C-Series collection, the brand has joined forces with Tokyobike to create one-of-a-kind models based off two C-Series colorways, yellow and navy. The Tokyobike Limited Edition Classic Sport bicycles are light-weight, 8-speed city commuter bicycles done in a unique matte finish and are accessorized with the new Brooks of England Cambium line of grips and saddles. The bikes will be on display and for sale at Tokyobike Singapore (31-01 Haji Lane).
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| The New Balance MRL996 and CT700C |
The C-Series will be available at Tokyobike Singapore from 13 March 2015, and New Balance Experience stores (Bugis/*Scape/Suntec) and selected Leftfoot and Limited Edt stores from 14 March 2015. The New Balance CM600C, CT700 and MRL996 retails at $149, $159 and $169 respectively.
C-Series Details
• Synthetic upper
• Hidden tongue pocket to tuck away laces (CM600C only)
• Reflective laces
• Reflective laser-etched pattern, underlay and heel tab (CM600C and CT700C only)
• Insole cork graphic
• Ankle strap (CT700C only)
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About New Balance:
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only major shoe company that manufactures athletic footwear in the U.S.; in 2013, 1 out of every 4 pairs of shoes we sold in the U.S. was made or assembled here. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2013 reported worldwide sales of $2.73 billion.
To learn more about how New Balance Makes Excellent Happen, please visit http://www.newbalance.com.
Photo credits: Leong
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