Exclusive Invite- HTC One Launch Event

Just few day back, I was invited to the HTC One- Launch Event (Media Invite). It was an eye-opening experience for me. The phone was realy cool. I like their camera on the phone. It captures every moment beautifully even in low light with a fast f2.0 lens that allow 44% more light than other leading competitive brands to give higher quality pictures.You can even record HD video and snap photos at the same time with Video Pic- an inovative and simple interface that allow dual camera and video buttons that work at the same time.

HTC One's Models welcoming the guests

Comparison of HTC One with other phone

With Enhanced HDR photo appeared better

About HTC One X

Amazing camera, Authentic sound

Suggested Retail Price: $898

Strong, durable, resistant polycarbonate unibody casing

The HTC One X features an aesthetically stunning polycarbonate unibody at 8.9mm thick, which is lightweight yet sturdy. The body is also resistant to scratches and stains.

Optimal use of screen estate space

HTC One X's display is a full 4.7 inch contoured Gorilla® Glass super LCD 2 display with a 720p HD resolution, and optical lamination, for wider viewing angles and reduced reflections to improve visibility in the day time.

Swift, mighty and reliable quad-core performance

Powered by a quad-core 1.5GHz NVIDIA Tegra 3 processor, the HTC One X delivers unparalleled performance unlike any other HTC phones. You will enjoy rapid response time, whether it is for gaming, web browsing or downloading videos. The quad-core architecture enables four performance cores to be used for maximum burst when needed, with each core enabled and disabled independently and automatically based on workload. The single battery-saver core (or companion core) handles low-powered tasks like active standby, music, and video, and is transparent to the OS and applications. That way, the phone is power-efficient and battery life is improved substantially.

Capture every memorable moment in a blink of an eye

Revel in the ease and speed – activate the camera almost instantaneously in 0.7 seconds and auto-focus in 0.2 seconds – and never miss the opportunity to get a good photo again. With a superb 8.0 megapixels camera and 28mm F2.0 lens, coupled with the HTC ImageSense, which has HTC Smart Flash, amazing photos can be taken even in low light environment effortlessly. Long press the shutter button and take up to 99 continuous shots at 4 frames per second. You can also record HD video and snap photos at the same time, just by hitting the shutter button. Slow motion video recording is also possible at 108 frames per second.

The sound of good

Beats Audio® Technology is now integrated into the hardware and software of the HTC One X, enabled across all applications to offer professional-grade sound engineering, and custom tuned every single time to deliver the best audio performance. You can be watching a music video on YouTube, streaming online music, or playing a game downloaded from Google Play, and the sounds you hear will be authentic studio quality sound, optimised to be rich, dynamic and clear. Hear every instrument, every voice, and every harmony, culminating into a sweet sound, glorious to one’s ears.

Easy connect, easy sync, easy access

The HTC Sync Manager software, built-in to the HTC One X makes it easy for you to transfer songs, albums and playlists from your music library, wired or wirelessly, as you prefer. It is also compatible on all Mac and PC devices, so it doesn’t matter whether you’re using iTunes or Windows Media Player to manage your music files. With the new HTC Music Centre, you can also customise and add all your favourite music apps as shortcuts in one single location, so that all your music needs are easily accessible.

Cast it on screen with the HD Media Link HD

With the HTC Media Link HD accessory, you can enjoy your favourite movie, play your favourite game or even give an important business presentation, on a TV Screen with a HDMI input, all with an easy three-fingers swipe. Depending on the task your HTC One X is performing, the Media Link HD enables the TV Screen to function either like an extended desktop, or a mirror site to your HTC One X, so you get to enjoy high definition quality content wirelessly anywhere.

Finest, cleanest and most intuitive mobile experience

The HTC One X is one of the first HTC phones on HTC Sense 4. Preserving the basics and tailored to complement Android on Ice Cream Sandwich, HTC Sense 4 is designed to be simple and intuitive for a better user experience. It’s easy, intuitive, intelligent and fun. On Sense 4, Beats Audio® Technology is also made possible, as is the nifty quick launch feature to quick start the camera in less than 1 second.

Dropbox integration

Get free 25GB worth of Dropbox storage space for 2 years, and never worry about attachments again – simply share large files by sending a Dropbox link. In addition, access your Dropbox straight from the Polaris Office app to edit documents, spreadsheets, and presentations and save them back automatically.

About HTC One V

Amazing camera, Authentic sound

Suggested Retail Price: $398

Capture every memorable moment in a blink of an eye

Activate the camera almost instantaneously in 0.7 seconds and auto-focus in 0.2 seconds, to capture your desired shot in a second. With a 5.0 megapixels camera, an 28mm F2.0 lens, and HTC ImageSense, with HTC Smart Flash in place, amazing photos can be taken even in low light environment effortlessly. Long press the shutter button and take up to 99 continuous shots at 4 frames per second and even take a photo while shooting a 720p HD video at the same time, just by hitting the shutter button.

The sound of good

Integrated with Beats Audio® Technology, the HTC One V is supported on all applications to offer professional-grade sound engineering; custom tuned every time to deliver the best audio performance, whether you are watching a music video on YouTube, streaming online music, or playing a game downloaded from Google Play. The sounds you hear will be will be authentic studio quality sound, optimised to be rich, dynamic and clear.

Easy connect, easy sync, easy access

The HTC Sync Manager software, built-in to the HTC One V, makes it easy for you to transfer songs, albums and playlists from your music library, wired or wirelessly thereafter. It is also compatible with Mac and PC and supports both iTunes and Windows Media Player, so you don’t have to switch the music management software you’re currently using. With the new HTC Music Centre, you can also customise and add all your favourite music apps as shortcuts in one single location, so that all your music needs are easily accessible.

Finest, cleanest and most intuitive mobile experience

The HTC One V is one of the first HTC phones on HTC Sense 4. Preserving the basics and tailored to complement Android on Ice Cream Sandwich, HTC Sense 4 is designed to be simple and intuitive for a better user experience. It’s easy, intuitive, intelligent and fun. On Sense 4, Beats Audio® Technology is also made possible, as is the nifty quick launch feature to quick start the camera in less than 1 second.

Dropbox integration

Get free 25GB worth of Dropbox storage space for 2 years, and never worry about attachments again – simply share large files by sending a Dropbox link. In addition, access your Dropbox straight from the Polaris Office app to edit documents, spreadsheets, and presentations and save them back automatically.

Designed with the user in mind

The HTC One V is fashioned with a metal unibody architecture that not only looks good, but is made to last. Similar to previous HTC models, the HTC One V has a slightly curved chin. Functionally, the phone is also designed to ensure seamless transition from one application to another, so multi-tasking is made easy – from reading the news, to sharing on Facebook, checking your work emails and listening to your favourite music – all on the HTC One V.

Watch a video on HTC One X

The HTC One Series will be out 2nd April 2012.

HTC Stages world First Free Fall Fashion Shoot on a mobile handset to launch new 'As Recommended By' brand strategy

HTC is set to launch its new integrated marketing strategy 'As Recommended By' that see the power placed firmly in the hands of real users. At the centre of this strategy is the decision that from now, HTC will only advertise real people using HTC handsets in the real-world product demostrations- leveraging on the insight that positive personal experiences gives rise to powerful personal recommendations. This stategy will also play out through the line across digital, social media, PR and retail.

To kick off the new strategic direction, HTC has put two consumers and their personal experiences at the heart of its' latest TV commercial. For the new campaign creative, HTC challenged two amateur photographers to capture the world's first free fall fashion shoot on a mobile phone.

This video was created to launch in conjunction with the new HTC One series, the global campaign features Nick Jojola and Tony Mac, who are HTC fans with a keen interest in photography. Having never done any commercial photography before or sky dived, they were challenged to capture high production fashion imagery on the HTC One handsets whilst free-falling at 126mph. This unique campaign not only provided them an unforgettable personal experience, but also created an amazing real-world product demonstration that speak itself.

The campaign will launches in 7 South Markets, including Australia, Singapore, Thailand, Malaysia, Philippines, India and Indonesia on April 2 and was devised and created by global advertising agency Mother, in partnership with HTC. Filmed on location in Arizona, director Sara Dunlop from Rattling Stick Productions put together a team of people including skydiving cinematographer Norman Kent, world champion sky diver and model, Roberta Mancino, LA Times fashion stylist Hayley Atkins and Hollywood costume designer Martin Izquierdo to deliver this complex and demanding advertising creative.

Visit http://www.htc.com/sea/ to find out more!!!