Vote & Win Tickets to Tiger Beer's Unofficial Official Party of SG50!!!

A parade flypast done by aerial drones, trishaw massage chairs, beanbags for relaxation that look like giant ‘chope’ tissue packets, or even a chili-crab fountain...

All these are just some party ideas that you may see at the Tiger Beer's Unofficial Official Party of SG50. Tiger Beer is making their big election promises for Singapore 50th year of independence.


On our nation’s golden jubilee year and to celebrate the 50th year since Tiger Beer released its first can to the world, Tiger Beer has lined up a slew of events and activities to commemorate this milestone in the nation’s history. 

To uncage the nation from the usual celebrations, Singapore’s Unofficial Official favourite local beer will present a fresh take on how National Day is celebrated, by throwing its own epic National Day party, replete with surprising and remarkably unusual party elements.

The party will be held at iconic historical Capitol Theatre which is definitely a perfect choice for celebrating the nation's 50th birthday. This is definitely a party not to be missed.

To enhance the celebration further, Tiger Beer’s iconic blue and silver packaging will also receive a patriotic SG50 makeover, with the release of limited-edition red and white livery on all its cans, pints and bottles.

Vote to see your favourite party highlights come to life


The voting period for the Unofficial Official party of SG50 will runs from now till 19 July 2015. 
You can vote to see your favourite party highlights come to life, as well as offer them the intriguing possibility of contributing new suggestions. 

Voting can be done at two mobile polling stations located at Knightsbridge on 4 July and One Raffles Place on 9 July, as well as online via the micrositeEvery vote counts are important and will directly influence what you going to see at the SG50 Party that Tiger Beer will be throwing. The only way to get to the most coveted party of the year is by participating in the voting process.

Those eligible to win tickets will be notified. Party-goers will then see the winning highlights appear at the party. 

Two international music acts to headline the party

To top this all off, the party will be headlined by two international music acts that will be performing at the party. Audiences can look forward to the catchy party anthems performed by 4-piece indie-rock band, The Griswolds. Hailing from Sydney, Australia, this will be the up-and-coming quartet’s first time performing in Singapore. The climax of the party will come with the appearance of a surprise international music act. 

The identity of the celebrated British alternative band will be revealed shortly.

“We’re extremely excited to reward our longtime fans by galvanising the nation to vote for their ideal party situation in the Unofficial Official Party of SG50,” says Mr Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore, “Tiger Beer is very proud of its Singapore roots and there’s no better way to celebrate the nation’s 50th birthday than by giving back to everyone, creating a party by the people, for the people – something that has never been done before.”

Tiger Beer dons new red & white colours for National Day 

Inspired by the red and white of our national flag, Tiger Beer will once again shed its iconic blue-and-silver look, in favour of Singapore’s national colours on the livery of all cans, pints and bottles, in a limited edition release to commemorate this jubilee. 

Mr Rene de Monchy adds, “As one of Singapore’s treasured icons, Tiger Beer has been around since 1932, and has grown with the nation to become a household name among many, both locally and internationally. We want to salute the country that has propelled Tiger Beer to be recognised worldwide and proudly display its Singapore origins, by donning the red and white and an SG50 logo to celebrate this major milestone in Singapore’s history.” 

The 15-can (323ml) take-home packs with the limited-edition red and white SG50 livery will retail at the recommended price of S$35 from 22 June 2015 at all major supermarkets and hypermarkets, whilst stocks last. Additionally, these commemorative packs will come with a collectible SG50 glassware included, available in four different colours. 

To add to the festivities, consumers who spend $50 on Tiger Beer at participating bars, clubs and restaurants will get a limited edition SG50 Tiger t-shirt. With purchase of the Tiger Beer SG50 commemorative bottles (633ml) at hawker centres and coffee shops, consumers are advised to look out for special crown-liners bearing “$2015” and “SG50” to win $2015 and $50 respectively. Furthermore, collecting 15 crown liners bearing the image of a mug will entitle consumers to an exclusive Tiger SG50 Mug.

Vote and win tickets to Tiger Beer's SG50 Party: http://po.st/UnofficialOfficial


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