Magnum Launches Magnum Doubles Collection and Dares Pleasure Seekers to Release the Beast
Magnum, the authority on pleasure, has launched its most indulgent ice cream yet, the Magnum Double. Inspired by the part of our personalities which seeks to make every moment of indulgence count, the Magnum Double is available in two decadent flavours – Magnum Double Chocolate and Magnum Double Peanut Butter.
The weather is killing me!!! . I'm glad I have @magnum Double Chocolate in my office's fridge to beat the heat❄️😋!!! So delicious! Pleasure seekers out there, Magnum is lauching 2 new flavours (Double chocolate and Double Peanut Butter) and they will be available at all major supermarkets from June 1. #magnumdoublesg #magnum #magnumsg #releasethebeast
Presenting layer upon layer of velvety smooth Magnum ice cream wrapped in a cocoa coating, the Magnum Double is further smothered in a rich sauce enclosed with the famous Magnum cracking chocolate.
To celebrate the launch, Magnum partnered four boldly iconic personalities who have all dared to “Release the Beast, Dare to Go Double” in their lives, to present the ultimate indulgent party – Magnum Mansion.
Thank you Magnum for inviting us to such a awesome party once again!!!
The media kit and invitation card is so beautiful!
Release the beast!!! Thanks @magnum for such a luxurious media kit🍫🍫 with media invitation to the #MagnumDoubleSG Party at Magnum Mansion on 27 May!!! . Thanks for the generous box of #MagnumDoubleSG collection icecream- Double Chocolate and Double Peanut Butter (especially like 😍the peanut butter one). Pleasure seekers out there, these new flavours will be available at all major supermarkets from June 1. Go grab them👍🏻!!! #magnum #magnumsg #releasethebeast
Time to unleash the beast!🐯 I'm impressed with @magnum media kit (Big Chocolate Disc, Scarf, Animal Mask, Champagne & Chocolate Bar🍫🍫) with media invitation to the #MagnumDoubleSG Party at Magnum Mansion on May 27!!! . There was also a generous box of #MagnumDoubleSG collection icecream (Double Chocolate and Double Peanut Butter). I really like the peanut butter one (You must try!!!). Pleasure seekers out there, these new flavours will be available at all major supermarkets from June 1. #magnum #magnumsg #releasethebeast
At the Magnum Mansion with the awesome gang!!!
The party was hosted by the audacious and versatile Yvette King.
Pleasure Seekers were challenged from the start to “be daring and go for what you want in life”. With wild projection effects wrapped around each corner of the hall, 72-13 at Mohamed Sultan was transformed into a haven for Pleasure Seekers, reflecting their extravagant moments of indulgence as they released their inner beast into the night.
Thank you @magnum for such an awesome #MagnumDoubleSG party on a Friday night at the "Magnum Mansion"!!! . Here is my 1 minute video of some of the highlight tonight!!! Free flow champagne and Cocktail🍹, Customisable magnum, photoshoot corner, face painting🐯 and awesome DJ in the house... What else can you expect... Happy TGIF ALL😘!!! . #magnum #magnumsg #releasethebeast
Magnum Singapore decided to give us a surprise when they had their curtain closed.
Free flow champagne and cocktail
These are the special cocktails served during the party!
I like the Butter Me Up, Peanut cocktail the most!
Bartender making the Butter Me Up, Peanut cocktail!
Cheers to Magnum for such a great party!!!
“This year, we are especially proud to be collaborating with partners who have truly dared to go double in their indulgences and passions. Releasing their inner beasts and unleashing bolder and stronger creative expressions, we hope Pleasure Seekers are inspired and choose to make the most of their indulgences, starting with the MagnumDoubles Collection,” Susanne Arfelt, country director, Unilever Singapore said.
Magnum, the authority on pleasure, has launched its most indulgent ice cream yet, the Magnum Double. The campaign is inspired by the part of “our personalities which seeks to make every moment of indulgence count,” read a Unilever press release.
The crowd raising up high with the newly launched Magnum Double icecream to toast for the occasion. Inspired by the part of our personalities which seeks to make every moment of indulgence count, the Magnum Double is available in two flavours – Magnum Double Chocolate and Magnum Double Peanut Butter.
Double Pleasure with ATTAGIRL!
DJs – DJ A/K/A and DJ DuriO Spinning off the excitement of the night and the energy of the party, co-founders of DJ collective ATTAGIRL! DJ A/K/A and DJ DuriO, delivered mind-blowing beats for yet another layer of indulgence for Pleasure Seekers to enjoy at the Magnum Mansion. DJ DuriO also collaborated with Magnum for an exclusive soundtrack to kick off the experience at the Magnum Mansion and inspired Pleasure Seekers to “step out of their comfort zones, channel the confidence and positive energy”.
This collaboration was a prelude to ATTAGIRL!’s upcoming celebration of their third anniversary – preparing for their wildest party yet with a full-female line-up of local and regional DJs, electronic acts, female rappers/MCs, and invited artists, to celebrate a bold and daring lifestyle.
So I had some leopard's prints on my face...
The colour material used.
Unleash your creativity and have some fun painting a chocolate masterpieces which were added to a lion sculpture.
That's my masterpiece!!!
Over here, they stick the pieces onto the lion sculpture.
Free flow of customisable Magnum!!!
Pick your choice of icecream (Milk, Dark or White Chocolate) and choose 3 of your favorite toppings!
Done done.... So pretty!!!
With Maybeline and James.
Or you can also personalising it with animal-print inspired designs with your name on it.
Guests dancing to the music!
There was an instagram photo contest during the party!
And my good friend- James Aw Yong won with the photo flashed on the wall
Congrats to James and Maybeline!!!
We called this our family photo!!!
Thanks Magnum for setting up such a beautiful photoshoot corner!
Also thanks to the photography duo Elvina Farkas & Lucas Milone from Anue Studios for the stylised portrait sessions to commemorate the night and serve as salient reminders to be bold.
Looking forward to the next Magnum event!
Dare to indulge and join the celebrations at #MagnumDoubleSG and @MagnumSG on the following social channels: