Tiger Beer Gives Fans a Chance to Win a Five-Star Trip to Shanghai

Luxury trip offered by Singapore’s national beer brand worth S$100,000 awaits a Tiger fan and three friends

Internationally acclaimed Tiger Beer is all set to offer fans a fabulous prize of a four-day, three-night trip for four to Shanghai worth S$100,000. The brand is launching a new promotion as part of its “Here’s to Tiger Time” campaign, which will culminate with an all-expense paid trip for the winner and three friends to “live it up” like a football star in the metropolitan city.

A dynamic city in one of the world’s fastest-evolving countries, Shanghai will provide the setting for the lucky winner and his friends, who will be flown in on business class and lavished with a five-star holiday. The itinerary for the trip will be shaped in line with the lifestyle of football stars that is associated with fast cars, fashion, fine dining and partying. It will include a luxurious mansion stay, invites to party at the most exclusive nightclubs in town and a Shanghai Shenhua F.C. stadium tour. The winner will also be able to get behind the wheel of a sports car.

“Football fans are constantly reading about the vibrant and high rolling grandeur which comes along with football stardom. This campaign offers all Tiger fans a chance to live it up and experience a once in a lifetime taste of this grand lifestyle together with best friends. This will truly be a trip to be remembered for the winner and we are delighted to make it happen”, said Mr Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore.

Promotion Mechanics

To participate in the promotion, consumers have to simply collect three “Free Kick” crown caps from participating coffee shops and hawker centres from now till 30 June to receive a chance to enter the lucky draw.

Sample image of a Tiger Beer “Free Kick” crown cap

Alternatively, every S$14 spent on Tiger Beer at leading supermarkets, hypermarkets or convenient stores during the same period entitles consumers a chance to enter the lucky draw.

Every S$30 spent on Tiger Beer at participating restaurants, bars and clubs from 18 May to 30 June will also entitle consumers a chance to enter the lucky draw. (More information on Tiger Beer’s website - http://www.tigerbeer.com.sg)

The campaign is supported by advertising in the out-of-home, television, print and online platforms as well as on Facebook.

Keeping with the football theme, Tiger Beer is also ramping up its preparations to host the Singapore leg of the second edition of Tiger Street Football, to be held on 01 to 02 June at Clarke Quay, a new location for the event. The competition is set to treat football fans and the general public to a showcase of the best street football action from local and international teams and will be supported by brand ambassador and Dutch football legend Edgar Davids.

For more information, please log on to Tiger Beer Singapore’s website at www.TigerBeer.com.sg and official Facebook page at www.facebook.com/TigerBeer.sg

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