UNIQLO presents its first collaboration with iconic British Brand Liberty London.

Are you one who love floral printed clothes? They just never go out of style. This season, UNIQLO launched the highly anticipated collaboration with Liberty London. The iconic British brand Liberty London and UNIQLO have jointly created a unique line that marries history with modernity.

The Liberty London for UNIQLO collection is a unique line that marries over a hundred years of history with UNIQLO’s modern LifeWear philosophy Simple made better. The collaboration fuses a selection of floral prints from the iconic Liberty archives with a variety of UNIQLO items; this unique melding of past and future creates a brave new fashion style perfect for the present.

UNIQLO is proud to have influential image-maker, Nick Knight, shoot the collaboration. As a pivotal figure in fashion photography for several decades, Nick brings his own unique vision to the fusion of UNIQLO and Liberty London. In addition to this, UNIQLO has collaborated with CHAOS Fashion, a partnership between Charlotte Stockdale and Katie Lyall, on the creative concept for the project. CHAOS Fashion is a London-based unique and expressive creative hub working on product development, branding, styling and creative direction.

Liberty London has collected ornaments, fabrics, and artworks from Japan and throughout Asia, offering the world printed designs and products inspired by the 42,000 images in its print archives. Dresses and textiles created from Liberty prints have been collected by The Victoria and Albert Museum, which specialises in art and design, and continue to exert a huge influence on culture, art, and and fashion.

UNIQLO opened its first overseas store in London in September 2001. Liberty London, a beloved brand with an enormous influence on fashion and culture, was one of the companies UNIQLO focused on since that time, and one day hoped to partner with to offer new ideas to the world. That dream has now become a reality. Liberty London, which has assimilated culture from Japan, East Asia, and the entire world over its 140 year history, has teamed up with UNIQLO who are enriching peoples’ lives through clothing, to create a new collection fusing tradition and innovation. Beautiful Liberty prints in a variety of patterns have been combined by UNIQLO to create a collection to delight and present to customers around the world.

In line with the re-launch of UNIQLO’s completely revamped global flagship store on London’s iconic Oxford street, only a short distance away from the Liberty London global flagship store, the collaboration proudly supports London and its local and global customers. London is renowned for always showcasing the best that fashion has to offer, and Liberty’s Tudor-style store in London is a symbol of classical British design that has had an iconic presence in London since 1875.

The collection features six Kids products, eleven Women’s products, two Men’s products and will be priced between $12.90 and $59.90. It will be available from 24th March and a second batch is expected to be launched in mid-April. Items will be available at all stores but the full collection can be found at Bugis+, Jem®, Parkway Parade, and Suntec City.

Girl's

Men's

Women's

Room Shoes

A special site has also been created for the collection and can be viewed at: http://www.uniqlo.com/libertylondon

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