Kiehls X JJ Lin join forces again 2011

The Movement for the Intellectually Disabled of Singapore (MINDS) was founded in May 1962 under the name of Singapore Association for Retarded Children (SARC). A group of philanthropists saw the need to provide equal opportunities for children with intellectual disabilities to receive education and later, to be integrated as contributing and responsible citizens in Singapore.

Beginning with a single classroom of 26 children in 1962, MINDS has grown to be one of the oldest and largest Voluntary Welfare Organisations (VWO) in Singapore. MINDS’ services include four special education schools, three sheltered workshops, three day activity centres and a multi-service residential facility catering to a broad spectrum of ages and needs of persons with intellectual disability.

To date, MINDS serves about 2,400 clients in the 11 facilities located island-wide and has received strong support from various funding bodies, the community, corporations and individuals. It is their vision to grow and become a world-class VWO that advances the development, well-being and aspirations of persons with intellectual disability and their integration back into society.

On 14 Feb 2011, Valentines' Day, Kiehl's & JJ Lin visited Towner Garden School, the first purpose-built special education school in Singapore, under MINDS.

Why were they there?

Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care, has long held an impassioned commitment to raising awareness and funds to create safer, more positive environments for children. Maintaining its long-standing tradition of supporting children’s causes, Kiehl’s is pleased to announce a collaboration with talented Singer/Songwriter, JJ Lin (Lin Jun Jie), to raise funds for the children from Movement for the Intellectually Disabled of Singapore (MINDS).

We had seen JJ Lin sing and dance and now we get to see another kind hearted side of him, taking off his busy schedule out of his work to do this charity work.
The children of Towner Gardens School welcoming JJ Lin's arrival with a hip hop dance performance

The children had a group photo with JJ Lin

JJ Lin facilitating a Cooking Class in making the children favourite Curry Chicken Sandwich!

Curry Chicken Sandwiches made!!!

Boys & Girls getting into the Music Classroom with JJ Lin!!!

JJ Lin led the children through a sing-a-long session and also dance with them.

You can see how much the children enjoyed the company of JJ Lin!!!

JJ Lin distributing a little gift from Kiehl's to the children.

The visit had also culminated in a Wall Mural activity, involving JJ, Kiehl’s, MINDS and the students, to put their hand-prints on a canvas painting, as a shared voice to always inspire and encourage the children – that they are not alone and that there are many people out there who care and are willing to lend them a helping hand.

The completed wall will be displayed in TGS permanently.

Kiehl's Boys with JJ Lin

Kiehl's Staffs with JJ Lin

TGS Staffs with JJ Lin

After a successful “Kiehl’s For A Cause” with JJ Lin in 2007, Kiehl’s continues its commitment to the program with a BIGGER twist: Kiehl’s had been working closely with JJ Lin to come up with a specially-designed Jumbo Charity Pack to coincide with the launch of Kiehl’s Dermatologist Solutions Ultra Light Daily UV Defense SPF50 PA+++ 60ml.

In this Jumbo Charity Pack:

- JJ Lin’s album

- Kiehl’s Dermatologist Solutions Ultra Light Daily UV Defense SPF50 PA+++ 60ml (new!)

- One (1) limited edition Kiehl’s Tote Bag designed by JJ Lin

Price: S$95 (On sale in April 2011 - while stocks last!)

In addition, Kiehl’s is happy to donate 100% of the nett proceeds from the sale of this Charity pack in April to MINDS to provide educational support for children with intellectual disabilities, as well as raise the public’s awareness of the cause.

About Kiehl’s Dermatologist Solutions Ultra Light Daily UV Defense SPF50 PA+++ 60ml

Key Formula Benefits:
• Powerful, long-lasting sunscreen protection
• Ultra light fluid texture that doesn’t clog pores
• Antioxidant and moisturizing benefits
• Matte finish
• Dermatologist Tested, Non-Comedogenic, Fragrance Free
Key Ingredients: Mexoryl SX™ , Mexoryl XL™ , Tocopherol (Vitamin E) , Glycerin (Moisturizer)
Formula Usage - Apply all over face and neck after usual skincare regimen and prior to makeup application.
Size: 60ml/ Suggested Retail
Price: $95
On Counter: April 2011

Kiehl’s Since 1851 is available at:

-Robinsons Raffles City t: 6338-3457

-VivoCity #01-11/12 t: 6376-9017

-TANGS Beauty Hall at TANGS Orchard t: 6732-5394

-Tampines Mall #01-29 t: 6785-7610

-Takashimaya S.C., Ngee Ann City, #B1-33 t: 6732-9695

-ION Orchard #B3-54 T: 6509-8941

-Plaza Singapura #01-29 t:6454-3457

-Parkway Parade #01-29 t: 63461276

-Bugis Junction #01-13 T: 6336-9022

“I’m happy to work with Kiehl’s again to further our mission of giving back to the community… I hope everyone can join forces with Kiehl’s and me to spread the love and create a more caring, encouraging environment... A more beautiful world.” - JJ Lin

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