Toast to a Year of Prosperity with Tiger Beer!

Prizes worth $999,999, roadshow experiences, special collectibles and much more to enjoy when ushering the festive season with Tiger Beer!

14 January 2013, Singapore – Singapore’s internationally acclaimed Tiger Beer is celebrating the upcoming Lunar New Year by bringing to life “聚财迎新 (Ju Cai Ying Xing)”, which translates to “Ushering in Prosperity Together for the New Year”. The brand will be offering festive experiences, limited edition collectibles as well as promotions with $999,999 worth of prizes up for grabs for consumers to enjoy.



“The Lunar New Year is a time when friends and family gather to usher in new beginnings, good fortune and prosperity. In the same spirit, Tiger Beer will be organising a series of events to ring in the Lunar New Year to celebrate the occasion. Tiger Beer wishes all Singaporeans a prosperity-filled Lunar New Year,” said Mr Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore.


Tiger Beer’s Festive Promotions - A total of $999,999 up for grabs!

True to the brand’s theme of ushering in prosperity, Singaporeans can stand to win a total of $999,999 worth of prizes as part of Tiger Beer’s promotions at coffee shops and diner outlets all over Singapore this Lunar New Year. With prizes ranging from Tiger Beer’s limited edition Chinese New Year pint bottle to $9,999 in cash prizes, consumers simply have to purchase Tiger Beer (633ml bottles) and submit the bottle crown liners to redeem prizes.

Tiger Beer’s Limited Edition Chinese New Year Pint Bottle

Tiger Beer has launched its first limited edition Chinese New Year pint bottle (330ml) designed with golden Chinese characters spread across cherry blossoms – signifying the auspicious notion of bringing prosperity to consumers all year round.



The limited edition pint bottle can be redeemed as a premium at participating coffee shops and hawker centres all across Singapore, while stocks last. Customers will only need to submit nine Tiger Beer bottle (633ml) crown liners bearing the shape of a bottle underneath to get their hands on this limited edition pint bottle.

Tiger Beer’s Lunar New Year Roadshows

To bring the festive celebrations to Singaporeans, Tiger Beer will be hosting a series of roadshows to be held from 9 January to mid-February at selected coffee shops and diner outlets. The roadshows will feature opportunities for consumers to participate in “Grab the Cash” contests along with music and special Lion Dance performances for consumers and members of the public to enjoy.

Consumers will also have the chance to take home exclusive Tiger Beer Chinese New Year premiums such as “ang pows”; playing cards and auspicious trinkets at the roadshows. Additionally, there will be opportunities for consumers to meet with 财神爷 (Cai Shen Ye) during roving activities organised by Tiger Beer.

The Tiger Beer Lunar New Year Roadshows will be activated on 16 Jan 2013 at places such as:



  • Chang Cheng F&B Pte Ltd (HD40)

  • Blk 40 Holland Drive #01-39, S270040

  • Kopitiam (Ghim Moh)

  • 19, Ghim Moh Rd, #01-229, S270019

  • People’s Park Complex



Tiger Beer Prosperity Collectibles by RISIS

From Left to Right: 金(Jin), 银(Yin), 财(Cai), 宝(Bao)


Tiger Beer has also launched its 24-can pack with Tiger Beer Prosperity Collectibles by RISIS. Representing prosperity and fortune, 金,银,财 (Jin, Yin, Cai) are up for grabs at all leading supermarkets and convenience stores, while stocks last. The last of the collectibles, 宝 (Bao), will only be available at roadshows taking place from 26th Jan to 8th Feb 2013.

For more information, please log on to Tiger Beer Singapore’s website at www.TigerBeer.com.sg and Facebook page at www.facebook.com/TigerBeer.sg

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